Thailand Aims for 36.7M Tourists, Unveils Bold Campaign Plans

[snoop1130]

 

Thailand is doubling down on efforts to re-establish itself as a premier global tourism hotspot. In a significant announcement made yesterday at the Dusit Thani Bangkok, the Tourism and Sports Ministry and the Tourism Authority of Thailand (TAT) rolled out their strategy to attract more visitors.

 

Addressing representatives from TAT’s 74 offices, Tourism Minister Sorawong Thienthong shared ambitious targets: a hoped-for influx of 10 million additional foreign visitors by year-end, contributing to a potential total of 36.7 million tourists for 2023.

 

The country is seeing a promising trend; foreign arrivals increased by 30% compared to last year, totalling 26.08 million from January to September. Top visitors hailed from China, followed by Malaysia, India, South Korea, and Russia.

 

An uptick in both domestic and international flights during the peak tourism season is anticipated to support this surge. Currently, Suvarnabhumi Airport accommodates 200,000 passengers daily, and expectations are set for full recovery of flight capacities by the next year.

Despite the encouraging numbers, challenges loom. Minister Sorawong recognised potential setbacks from global issues like the Middle East conflict and a strengthening baht, along with local concerns such as flooding. Yet, the optimism is palpable.

 

TAT Governor Thapanee Kiatphaibool conveyed confidence in overcoming obstacles, noting a 200% increase in group tour bookings from China as a positive indicator of recovery.

 

With ambitious goals and momentum on their side, Thailand is determined to reclaim its status on the world tourism stage. The coming months will test the resilience and appeal of the "Land of Smiles."

 

File photo for reference only

 

-- 2024-10-04

 

[Artisi]

Do the plans include reviewing bus safety? 

[MalcolmB]

This success will bring out the haters and their made up figures. 

Like moths to a flame.

[Gottfrid]

24 minutes ago, Artisi said:

Do the plans include reviewing bus safety? 

My question is if the plans include reality.

[BigStar]

5 hours ago, MalcolmB said:

This success will bring out the haters and their made up figures. 

 

No, they have no figures, just hate.

[dinsdale]

6 hours ago, Artisi said:

Do the plans include reviewing bus safety? 

Poor taste mate. To make a joke of what's happened doesn't say much for your character.

[dinsdale]

5 hours ago, MalcolmB said:

This success will bring out the haters and their made up figures. 

Like moths to a flame.

By made up figures are you talking about the TAT by any chance? Maybe a NIDA poll?

[gargamon]

Chinese 0 dollar tourists, Russians an Indians, no problem.

[hotchilli]

12 hours ago, snoop1130 said:

Thailand is doubling down on efforts to re-establish itself as a premier global tourism hotspot. In a significant announcement made yesterday at the Dusit Thani Bangkok, the Tourism and Sports Ministry and the Tourism Authority of Thailand (TAT) rolled out their strategy to attract more visitors.

Free beer?

[hotchilli]

12 hours ago, Artisi said:

Do the plans include reviewing bus safety? 

Nope

[Artisi]

7 hours ago, dinsdale said:

Poor taste mate. To make a joke of what's happened doesn't say much for your character.

I don't joke about such things, plus I can't see why you would even think it was. 

Do YOU think they will review transport safety to safeguard the millions of tourists they want to attract, as currently their track record of tourist safety certainly isn't all that great. 

[kinyara]

Looks like TAT 3 - Asean Now Tourism Forecasters 0

[john donson]

HOT SPOTS, there are some...better use 'protection'

 

also, apparently, a lot of wet spots...  and floods

[Stargeezr]

I only go to Thailand for roti, kanom Krook, sorry for the spelling, and some other Thai food, oh and I can 

get my costs down by staying with my Thai family for a part of my vacation.  I just hope the weather will be mostly dry from December to February.