Central Europeans brought the hotel management levels to Thailand and did VERY well. In the past, any decent 4*+ and 5* hotel was managed by a graduate of a hotel management school in (mostly German-speaking) Europe.
As the levels dropped all over the planet, the few selected surviving premises remained keeping their extremely high standard, the rest went "normal".
Today, after 40 years in the realm, I find it disappointing and frustrating; you can hear the quarrel of occupants next door, amenities are missing, basics are not working (flat batteries on TV remote controls and broken light bulbs). Check-in sloppy and absolutely disinterested focussing on Line, Facebook and whatever else phones offer today. Breakfasts are inedible with coffee in glass pots simmered for hours, fried eggs - cold - swimming in oil, ham swimming in brine and cheapest palm oil margarine replacing butter. All this a higher prices than ever before.
Bottom line is, choose a boutique hotel off a platform (booking.com, Agoda.com etc.) - forget the brekky and have that separately in a restaurant. Travel with ear plugs and shades (the ones you also use on airplanes) and Bob's your uncle!
Remind me again, how many innocent men woman and children have YOUR Country killed in the Middle East over the last 30 years ?
In Iraq and Afghanistan ?
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