JK Rowling Backs Ad Featuring Female Athletes Speaking Out Against Trans Women in Sport

[Social Media]

 

Swimmer Riley Gaines is featured in a powerful new advertisement highlighting female athletes who have faced criticism for opposing the inclusion of trans women in women’s sports. The campaign, produced by sportswear brand XX-XY Athletics, has gained the endorsement of Harry Potter author JK Rowling, who shared her support on social media, writing: “This is the first and likely the last time I’ll retweet an ad, but I love it.”  

This is the first and likely the last time I’ll retweet an ad, but I love it. pic.twitter.com/oALpr5c10v

— J.K. Rowling (@jk_rowling) February 3, 2025

 

The advert opens with Riley Gaines sitting in a pick-up truck with her sister, Neely, a Tennessee state gymnastics champion. As they prepare for an early morning training session, a radio broadcast plays in the background, attacking Gaines for making so-called "transphobic comments" and dismissing concerns over biological males competing in female sports. “Who cares if biological males play in women’s sport? Just be inclusive,” the radio host says, with another voice adding, “I could not agree more. This is just a bunch of fear-mongering from Right-wing bigots.” Without responding, Gaines switches off the radio and walks into a sports stadium with her sister. Neely is seen wearing a sweatshirt with the message “Save Women’s Sport” printed on the back.  

 

The ad also features other female athletes who have spoken out on the issue, including Sia Liilii, co-captain of the Nevada volleyball team. She and her teammates made headlines last year after refusing to play against San Jose State due to the inclusion of transgender player Blaire Fleming on the opposing team. In the advert, Liilii is depicted checking her phone before practice, seeing a flood of online abuse, including accusations of being a “transphobe” and cruel messages telling her to “just die.”  

 

Another athlete included in the campaign is Jaycee Bassett, a senior on Costa Rica’s national taekwondo team. A decorated competitor, she holds a Junior Pan American Championship title and a silver medal from the Junior World Taekwondo Championship. Like the others, Bassett is shown training as critical media coverage plays in the background. The advert concludes with bold statements appearing on the screen, reading “Real Strength” and “Real Courage” before ending with the words “Real Girls Rock.”  

 

XX-XY Athletics has positioned itself as a brand that champions fairness in women’s sports, previously calling out major corporations like Nike for failing to stand up for female athletes. Jennifer Sey, a former US gymnastics champion and founder of XX-XY, explained the motivation behind the campaign, saying, “The athletes featured in the film prove that sports serve as a training ground for developing young people into outstanding, courageous individuals. We wanted to honour them with this film when no other brand has the guts to do it.”  

 

Launched in March last year, XX-XY Athletics sells sportswear promoting “fairness, safety and equal opportunity in women’s sports and spaces.” The brand name itself, referencing the male and female chromosomes, signals its stance in the debate. The company has been outspoken in its criticism of athletic brands that, in its view, have “sold out women for wokeness” by staying silent on the issue.  

 

In a statement on its website, XX-XY stressed the cultural impact brands can have, stating, “Brands can influence culture.” It further suggested that simply wearing XX-XY clothing could spark necessary conversations, asking, “Hey, what does that mean?” The company warned that allowing government legislation to mandate the inclusion of trans women in female sports would mean, in its words, that “we have lost the battle.”  

 

With high-profile figures like JK Rowling lending their support, the advert has ignited further discussion in the ongoing debate over fairness in women’s sports.

 

 

Based on a report by Daily Telegraph 2025-02-05

 

 

 

[harryviking]

There is no such thing as "Trans-woman"! It is either a man or a woman! Cutting your damn dick of does not change that at all!! 😆They should make their own branch of sports called Trans Sports (Dick-less imbeciles), not trying to destroy women sports!! STOP THE MADNESS NOW!!!😫

[portisaacozzy]

2 hours ago, Social Media said:

 

Swimmer Riley Gaines is featured in a powerful new advertisement highlighting female athletes who have faced criticism for opposing the inclusion of trans women in women’s sports. The campaign, produced by sportswear brand XX-XY Athletics, has gained the endorsement of Harry Potter author JK Rowling, who shared her support on social media, writing: “This is the first and likely the last time I’ll retweet an ad, but I love it.”  

 

The advert opens with Riley Gaines sitting in a pick-up truck with her sister, Neely, a Tennessee state gymnastics champion. As they prepare for an early morning training session, a radio broadcast plays in the background, attacking Gaines for making so-called "transphobic comments" and dismissing concerns over biological males competing in female sports. “Who cares if biological males play in women’s sport? Just be inclusive,” the radio host says, with another voice adding, “I could not agree more. This is just a bunch of fear-mongering from Right-wing bigots.” Without responding, Gaines switches off the radio and walks into a sports stadium with her sister. Neely is seen wearing a sweatshirt with the message “Save Women’s Sport” printed on the back.  

 

 

The ad also features other female athletes who have spoken out on the issue, including Sia Liilii, co-captain of the Nevada volleyball team. She and her teammates made headlines last year after refusing to play against San Jose State due to the inclusion of transgender player Blaire Fleming on the opposing team. In the advert, Liilii is depicted checking her phone before practice, seeing a flood of online abuse, including accusations of being a “transphobe” and cruel messages telling her to “just die.”  

 

Another athlete included in the campaign is Jaycee Bassett, a senior on Costa Rica’s national taekwondo team. A decorated competitor, she holds a Junior Pan American Championship title and a silver medal from the Junior World Taekwondo Championship. Like the others, Bassett is shown training as critical media coverage plays in the background. The advert concludes with bold statements appearing on the screen, reading “Real Strength” and “Real Courage” before ending with the words “Real Girls Rock.”  

 

XX-XY Athletics has positioned itself as a brand that champions fairness in women’s sports, previously calling out major corporations like Nike for failing to stand up for female athletes. Jennifer Sey, a former US gymnastics champion and founder of XX-XY, explained the motivation behind the campaign, saying, “The athletes featured in the film prove that sports serve as a training ground for developing young people into outstanding, courageous individuals. We wanted to honour them with this film when no other brand has the guts to do it.”  

 

Launched in March last year, XX-XY Athletics sells sportswear promoting “fairness, safety and equal opportunity in women’s sports and spaces.” The brand name itself, referencing the male and female chromosomes, signals its stance in the debate. The company has been outspoken in its criticism of athletic brands that, in its view, have “sold out women for wokeness” by staying silent on the issue.  

 

In a statement on its website, XX-XY stressed the cultural impact brands can have, stating, “Brands can influence culture.” It further suggested that simply wearing XX-XY clothing could spark necessary conversations, asking, “Hey, what does that mean?” The company warned that allowing government legislation to mandate the inclusion of trans women in female sports would mean, in its words, that “we have lost the battle.”  

 

With high-profile figures like JK Rowling lending their support, the advert has ignited further discussion in the ongoing debate over fairness in women’s sports.

 

 

Based on a report by Daily Telegraph 2025-02-05

 

 

 

JK Rowling' simply the best. 

[soalbundy]

Well done Rowling, get Harry Potter's army in, one wave of a magic wand and they all disappear up their back entrances.

[spidermike007]

Good. The PC crew, the liberals in the US, the universities, and many others are so anxious to hop on the support bandwagon, for anyone who wants to be different, regardless of the complexity of the circumstances. When it goes so far that the governing body of competitive swimming in the US is supporting "trans women", who are biological MEN, and enabling them to compete with "real women", who have little chance of winning against a 6'4" man who has transitioned, with shoulders the size of a quarterback, it is beyond ridiculous. I am an open minded guy. I have had a number of gay and lesbian friends for a long time, and am generally supportive of alternative lifestyles. But, there has to be a limit. Somewhere, somehow. This whole thing has spun so far out of control. Likely, just one of the reasons the Dems lost the recent election. 

 

Have you heard of the new animal identities? This is really happening. And the school districts are being told to allow it. You cannot force a student to "speak human", if they identify as a wolf. How dysfunctional is that? If I did not know any better I would think it is a joke. There is a good documentary called "What is a woman?", by Matt Walsh, which explores some of this. 

 

If I were a teacher the first thing I would ask is how much actual time have you spent living in a wolf pack, and how did the wolves feel about you living amongst them? 

 

When first told schools were encountering this, from Maine to Wisconsin, the thought was humorous, like Halloween year-round, dressing up, so-and-so thinking he or she is a zebra or giraffe. 

 

But when speaking with teachers, the hard reality hit me – kids are being allowed to suspend all reference to reality, integrate into their thinking not only the idea that a girl can become a boy or boy become a girl – and win at sports that way – but they can now become an animal, by will.

 

https://amac.us/kids-identifying-as-animals/

 

 

 

 

 

[JonnyF]

Long overdue.

 

Women's sport would cease to exist if the current trend was allowed to continue. 

 

Well done JK rowling, Sharon Davies, Riley Gaines etc. The abuse these women have taken for simply having common sense is appalling. 

[The Old Bull]

3 hours ago, harryviking said:

There is no such thing as "Trans-woman"! It is either a man or a woman! Cutting your damn dick of does not change that at all!! 😆They should make their own branch of sports called Trans Sports (Dick-less imbeciles), not trying to destroy women sports!! STOP THE MADNESS NOW!!!😫

The problem is most of them are not dickless.

[Donga]

Frightening really that it has come to this. Brainwashing on a major scale and constantly amazed how my Left wing mates refer to the ABC in Australia as the purveyors of truth on many contentious issues, where the Left/Green have built incredible dangerous power.

[Donga]

1 hour ago, spidermike007 said:

Good. The PC crew, the liberals in the US, the universities, and many others are so anxious to hop on the support bandwagon, for anyone who wants to be different, regardless of the complexity of the circumstances. When it goes so far that the governing body of competitive swimming in the US is supporting "trans women", who are biological MEN, and enabling them to compete with "real women", who have little chance of winning against a 6'4" man who has transitioned, with shoulders the size of a quarterback, it is beyond ridiculous. I am an open minded guy. I have had a number of gay and lesbian friends for a long time, and am generally supportive of alternative lifestyles. But, there has to be a limit. Somewhere, somehow. This whole thing has spun so far out of control. Likely, just one of the reasons the Dems lost the recent election. 

 

Have you heard of the new animal identities? This is really happening. And the school districts are being told to allow it. You cannot force a student to "speak human", if they identify as a wolf. How dysfunctional is that? If I did not know any better I would think it is a joke. There is a good documentary called "What is a woman?", by Matt Walsh, which explores some of this. 

 

If I were a teacher the first thing I would ask is how much actual time have you spent living in a wolf pack, and how did the wolves feel about you living amongst them? 

 

When first told schools were encountering this, from Maine to Wisconsin, the thought was humorous, like Halloween year-round, dressing up, so-and-so thinking he or she is a zebra or giraffe. 

 

But when speaking with teachers, the hard reality hit me – kids are being allowed to suspend all reference to reality, integrate into their thinking not only the idea that a girl can become a boy or boy become a girl – and win at sports that way – but they can now become an animal, by will.

 

https://amac.us/kids-identifying-as-animals/

 

 

 

 

 

Frightening really that it has come to this. Brainwashing on a major scale and constantly amazed how my Left wing mates refer to the ABC in Australia as the purveyors of truth on many contentious issues, where the Left/Green have built incredible dangerous power.

[spidermike007]

4 hours ago, harryviking said:

There is no such thing as "Trans-woman"! It is either a man or a woman! Cutting your damn dick of does not change that at all!! 😆They should make their own branch of sports called Trans Sports (Dick-less imbeciles), not trying to destroy women sports!! STOP THE MADNESS NOW!!!😫

I totally agree there should be a third area of sports for Trans people, for people who cannot decide who they are or what they are, and for people who identify as anything other than a man or a woman. This particular category of sports will be ignored by the entire planet, will be utterly meaningless and irrelevant and will collapse out of a total lack of interest. And nobody would care. 

[spidermike007]

1 hour ago, The Old Bull said:

The problem is most of them are not dickless.

Well it's certainly not a problem that affects me, does it affect you? The reason why 90% of trans people do not have their package removed is because they will never be able to have an orgasm again. 

[LittleBear57]

I am a proud socialist.

I believe everyone should be able to receive free but perhaps limited Healthcare. I believe everyone should have the right for free education. I believe the rich 1% should not control 90% of the world's wealth.

However Trans people should not be allowed in Women's sport. Should not be allowed in Women's changing rooms or toilets. It's absolutely madness. I wonder how many men put on a dress to gain access to changing rooms and assault women. Calling themselves them when there is only one is just plain stupid. Take the Thai word Katoy or invent your own. But better still seek psychological help, thats where the issue lies.