Report Thai Gamers Among World's Most Engaged, Leading Shift in Marketing Trends

[snoop1130]

File photo for reference only

 

Thailand ranks third globally in gaming obsession, according to a report by We Are Social, highlighting gaming and virtual worlds as pivotal platforms for reaching the Gen Z demographic. The report reveals that a staggering 93.2% of Thai internet users aged 16 and over engage in gaming, placing Thailand significantly above the global average of 83.5%.

 

This trend underscores the growing importance of gaming as a dominant virtual space, crucial for Gen Z, who spend substantial time immersed in these digital realms. Notably, branded content within gaming platforms like Roblox enjoys high engagement, with average interaction times reaching 11 minutes—a stark contrast to Gen Z's fleeting 1.3-second attention span on traditional social media.

 

Pathawee Apiwatchcharoensin, Deputy Strategy Director at We Are Social Thailand, stresses the need for brands to pivot their strategies. "Brands should stop chasing fleeting attention on conventional platforms and instead focus on building sustainable engagement within newer, more immersive ecosystems," he advises. This shift is crucial as Gen Z's engagement and attention increasingly gravitate toward games and virtual environments, while traditional social media falters in maintaining interest.

 

These insights were echoed at the recent SXSW Conference, emphasizing that to effectively capture Gen Z, brands must delve into their subcultures—which include niche communities and specific digital behaviors that define their online experiences.

 

As gaming and virtual worlds continue to rise as influential marketing avenues, brands that integrate into these ecosystems are likely to experience more substantial and lasting relationships with Gen Z consumers. This shift not only redefines marketing strategies but also signals a broader cultural transformation in how younger generations engage with media and brands.

 

  Adapted by ASEAN Now from The Nation 2025-05-13

 

 

[impulse]

Not sure that's a good thing...

 

Faces firmly planted in their small screens...

 

[BangkokReady]

3 hours ago, impulse said:

Not sure that's a good thing...

 

Faces firmly planted in their small screens...

 

Quite.  It really sounds like something that needs to be fixed.  However, this article is about marketing.  It's just saying that to reach "Gen-Z", brands need to advertise in virtual environments.  Which kind of ignores the fact that gamers don't want adverts in their games, as they pay for them.

[impulse]

38 minutes ago, BangkokReady said:

 

Quite.  It really sounds like something that needs to be fixed.  However, this article is about marketing.  It's just saying that to reach "Gen-Z", brands need to advertise in virtual environments.  Which kind of ignores the fact that gamers don't want adverts in their games, as they pay for them.

 

That's a conundrum.  Gamers that have money pay not to get the ads.  Gamers without money see the ads.   Who wants to advertise to people who have very little discretionary money?

 

[klauskunkel]

Quote

Thai Gamers Among World's Most Engaged

opting out of reality, I wonder why... 

[newbee2022]

17 hours ago, snoop1130 said:

ranks third globally in gaming obsession, according to a report

It's not an Obsession but severe health issue which affords treatment, most likely by psychologists.

Family, friends, neighbors could help.

[hotchilli]

21 hours ago, snoop1130 said:

The report reveals that a staggering 93.2% of Thai internet users aged 16 and over engage in gaming, placing Thailand significantly above the global average of 83.5%.

That explains a lot

[AustinRacing]

One reason why Thai women like farangs. 😂😂😂😂 vision of a young gorgeous Thai girl in bikinis (or nothing) begging her bf to pause the game and come play with her which often is countered with “not now, I have to win this level” comes to mind. Off to Thaifriendly she goes😉😉😉

[Reddavy]

On 5/13/2025 at 10:16 AM, snoop1130 said:

File photo for reference only

 

Thailand ranks third globally in gaming obsession, according to a report by We Are Social, highlighting gaming and virtual worlds as pivotal platforms for reaching the Gen Z demographic. The report reveals that a staggering 93.2% of Thai internet users aged 16 and over engage in gaming, placing Thailand significantly above the global average of 83.5%.

 

This trend underscores the growing importance of gaming as a dominant virtual space, crucial for Gen Z, who spend substantial time immersed in these digital realms. Notably, branded content within gaming platforms like Roblox enjoys high engagement, with average interaction times reaching 11 minutes—a stark contrast to Gen Z's fleeting 1.3-second attention span on traditional social media.

 

Pathawee Apiwatchcharoensin, Deputy Strategy Director at We Are Social Thailand, stresses the need for brands to pivot their strategies. "Brands should stop chasing fleeting attention on conventional platforms and instead focus on building sustainable engagement within newer, more immersive ecosystems," he advises. This shift is crucial as Gen Z's engagement and attention increasingly gravitate toward games and virtual environments, while traditional social media falters in maintaining interest.

 

These insights were echoed at the recent SXSW Conference, emphasizing that to effectively capture Gen Z, brands must delve into their subcultures—which include niche communities and specific digital behaviors that define their online experiences.

 

As gaming and virtual worlds continue to rise as influential marketing avenues, brands that integrate into these ecosystems are likely to experience more substantial and lasting relationships with Gen Z consumers. This shift not only redefines marketing strategies but also signals a broader cultural transformation in how younger generations engage with media and brands.

 

  Adapted by ASEAN Now from The Nation 2025-05-13

 

 

Sad people with sad lives FFS 🙈