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Tourist Arrivals Continue Downward Trend; 2025 Forecast Slashed

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Tourist Arrivals Continue Downward Trend; 2025 Forecast Slashed Again

Thailand’s Tourism and Sports Ministry reports a more than 7% drop in foreign arrivals so far this year, leading to another reduction in the 2025 arrival forecast—from 37 million to 33 million. The revised projections fall notably short of the nearly 40 million visitors the country welcomed pre-pandemic in 2019. Analysts attribute the decline to escalating regional competition, global economic slowdowns, and concerns over safety and infrastructure that have dampened demand. Rising costs of living and weaker foreign currencies are also seen as major deterrents to tourism recovery.

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