Economy Lamborghini CEO: Buyers Hit Brakes Amid Tariff Troubles

[webfact]

File photo

 

Luxury car lovers, even those with deep pockets, are hesitating to purchase Lamborghini supercars due to tariff uncertainties. CEO Stephan Winkelmann revealed concerns that high tariffs on European imports to the U.S. are causing the wealthy to reconsider their extravagant spending. With a proposed but not yet effective 15% tariff rate, Lamborghini currently faces a hefty 27.5% levy.

 

The average price of a Lamborghini, starting around 14 million THB, is prompting pause among potential buyers awaiting clarity. Winkelmann emphasised that the "Made in Italy" tradition dictates production locations, ensuring there is no shift to U.S. manufacturing to bypass tariffs. He commented on financial prudence even among affluent customers, noting their inclination to wait for favourable tariff conditions.

 

Winkelmann also highlighted that Lamborghini's back orders provide a cushion against immediate demand fluctuation, as many vehicles being delivered were purchased years prior. New model prices will see a 7% increase for the Temerario and Urus, and a 10% rise for the Revuelto. Despite challenges, Lamborghini is thriving, posting record revenues of over 123 billion THB in 2024, with new hybrid models revitalising the lineup.

 

The future of Lamborghini includes a potential hybrid evolution for its anticipated grand touring vehicle, considering the uncertain reception of fully electric models. Winkelmann noted a general dip in enthusiasm for electric vehicles, emphasising that technological adoption must align with market readiness rather than pioneering unaccepted trends, according to NBC.

 

Lamborghini’s latest reveal, the Fenomeno, epitomises their “few-offs” strategy, merging extreme performance with exclusivity, limited to just 29 units. The trend of younger, varied wealth profiles bodes well for Lamborghini, with average buyers under 45 globally and under 30 in Asia, as well as an increase in female buyers thanks to models like the Urus. Winkelmann pointed out a deliberate approach in market supply, maintaining the brand's exclusive allure without saturating any one region.

 

  Adapted by ASEAN Now from [source] 2025-08-27

 

[SAFETY FIRST]

31 minutes ago, webfact said:

Luxury car lovers, even those with deep pockets, are hesitating to purchase Lamborghini supercars due to tariff uncertainties

I read there is a wait until 2029 to buy a new Bugatti. 

 

[JonnyF]

You mean some Tech Bro/Pro athlete is going to have to pay more for his Lambo?

 

And if he/she does, that additonal money will go to the government to fund public services?

 

Damn. That's the final straw... 😃