Pictures courtesy of Ministry of Tourism and Sports Facebook

 

Thailand has announced a bold initiative to boost its tourism sector by making its destinations globally recognised for sustainability by 2030. The Thailand Green Tourism Plan 2030, launched by the Department of Tourism under the Ministry of Tourism and Sports, aims to position Thailand among the world's top 100 sustainable tourism hotspots.

 

Themed "Igniting the Path to Global Green Success," the plan outlines a strategic approach to harmonise economic growth, environmental conservation, and social responsibility. The initiative highlights the need for a sustainable tourism model that aligns with international standards.

 

A cornerstone of the plan is the Thailand Good Travel sustainability certification. This logo will serve as a symbol for eco-conscious businesses, reassuring both Thai and international travellers that they are supporting operations committed to sustainable practices. The certification will cover a wide range of sectors, including destinations, communities, small hotels, and tour operators, meeting the criteria for responsible tourism.

 

Natreeya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports, emphasised the significance of this initiative. "This is not just a policy declaration but a commitment to becoming a tourism destination that grows alongside environmental conservation," she stated. "Thailand is at a crucial turning point."

 

The plan is a collaborative effort involving more than 49 partners from the public, private, and academic sectors. Prominent contributors include the Sustainable Tourism Acceleration Centre of Thailand (STAC Thailand), Mahidol University International College, the Green Destinations Foundation, and Travelife for Tour Operators. Such collaboration reflects a broad consensus on the importance of transitioning to sustainable tourism.

 

To further this goal, a series of roadshows is set to kick-off next month across four key provinces: Chachoengsao, Chiang Rai, Nakhon Si Thammarat, and Nakhon Ratchasima. These events aim to engage local tourism operators, assess their current practices, and prepare them for the upcoming Top 100 Green Destinations and Good Travel Stories Competition. The roadshows will provide guidance and resources to help these operators meet the required sustainability standards.

 

Jaturon Phakdeewanit, Director-General of the Department of Tourism, highlighted the broader economic implications of this initiative. “Thai tourism must grow together with environmental conservation. Sustainability boosts traveller confidence and supports operators with real opportunities,” he mentioned, pointing out the potential for the plan to foster economic resilience in the tourism industry.

 

This move towards sustainable tourism comes at a time when travellers around the world are increasingly prioritising eco-friendly options. By aligning with this trend, Thailand hopes not only to attract more visitors but also to set a precedent for other countries in the region.

 

Looking ahead to 2030, the Thai tourism sector aims to emerge as a leader in sustainable practices, creating a model that balances tourism growth with environmental stewardship. The initiative reflects a forward-thinking approach, embracing global sustainability trends to secure a prosperous and environmentally sound future for Thailand's tourism industry.

 

  Adapted by ASEAN Now from The Thaiger 2025-09-05

 

 

Hahaha, there are no trees or nature left except for the few parks that have been encroached on and ruined by poachers.  I think Green left decades ago. More like scorched earth at this point. 

But, hey. You can sell anything on the internet.