November 26, 2025Nov 26 Photo courtesy of VN Express The iPhone Air, although part of Apple's new lineup, is experiencing lackluster sales compared to expectations, with reports suggesting only a slight advantage over previous models. Despite its innovative titanium frame and sleek design, it has not attracted strong consumer interest due to its single camera and lower battery capacity. The model has seen its market share drop significantly, and price cuts have been introduced as a response to low demand. Previously, the iPhone Air was expected to surpass its predecessors in sales, but Nguyen Thanh Chung, a spokesperson for a retail chain, mentioned its performance is similar to the previous model after two months. A VnExpress survey indicates limited availability of other iPhone models, leading to price hikes in smaller outlets; however, the iPhone Air's share of iPhone sales fell from 7-8% to 2-3% as other models became widely available. Le Hieu, a store owner in Hanoi, noted that while the slim design initially drew buyers, many opted for the Pro series later due to superior camera functions and network performance. The iPhone Air is now experiencing price reductions, dropping by VND1.5 million in some markets, yet it still sells more than most high-end Android phones, though trailing the Galaxy S25 Ultra in sales. Challenges persist as the Galaxy S25 Ultra leads the Android market, pricing slightly below the iPhone Air but outselling it significantly. Retailers report models like the Xiaomi 15T and Galaxy S24 Plus dominate among Androids priced under VND30 million, outperforming the iPhone Air. A reduction in production by 10% in November reflects the weaker demand, contrasting Apple's initial plans for the iPhone Air to represent a larger share of production. Looking forward, the demand for the iPhone 17 lineup remains robust. Apple increased its orders for iPhone 17 models by six million units, reflecting consumer preference away from the iPhone Air. The 17 Pro Max leads Apple's sales with a 33% market share, reinforcing a shift in consumer interest towards models with more advanced features. Despite its position as a niche product, the iPhone Air's future remains uncertain in a market dominated by feature-rich alternatives, reported VN Express. Key Takeaways iPhone Air sales are lower than anticipated, prompting price cuts. The model lags behind others, with demand shifting to the 17 Pro Max. Production cuts for the iPhone Air were made in response to low demand. Click here for more Vietnam stories Adapted by ASEAN Now from VN Express 2025-11-26
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