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Community Pattaya Restaurant Owner Defends Sexy Attire as Marketing Strategy Amid Hygiene Backlash
Picture courtesy of kaoded. The owner of a popular restaurant in Pattaya has spoken out following an online controversy over her choice of attire while preparing food, defending the look as a marketing tool and assuring the public that food hygiene standards remain high. The eatery in question, Kai Yok Krok on Thepprasit Road, came under fire on social media after video clips emerged showing owner Ms. Napakorn Jiraratthaphak, known as “Nong Peach”, dressed in revealing clothing while cooking, notably without a hairnet or apron. The footage sparked heated debate online, with critics raising concerns about hygiene and professionalism. However, Ms. Napakorn, 33, clarified to reporters that the viral clips were filmed exclusively for promotional purposes and did not reflect daily kitchen operations. “The outfits and content are strictly for marketing,” she explained during an interview at the bustling restaurant, which was packed with both Thai diners and international tourists. “We shoot for just one to two minutes, but preparation takes nearly an hour. These videos are never recorded during actual food preparation times.” She further emphasised that inside the real kitchen, all staff, including herself, adhere to proper hygiene protocols, including the use of aprons and hair coverings. “We strictly follow health and safety standards. Cleanliness is a top priority for our team and our customers,” she added. Ms. Napakorn went on to say the idea behind the provocative presentation was a creative response to tough economic conditions. With almost 100 employees to support, she felt compelled to find ways to stand out in a competitive market. “People come back because of the taste and service, not just the videos,” she insisted. “Some customers travel all the way from Bangkok or overseas just to try our food. That says something about our quality.” Despite the criticism, the restaurant has continued to see strong patronage. According to Ms. Napakorn, regulars and new visitors alike are eager to experience the food for themselves and leave satisfied. She acknowledged the mixed opinions online but expressed hope that the public would consider the pressures business owners face. “We are running an honest food business and trying to keep the shop going so our staff can earn a living. I respect all opinions but want people to see our intentions clearly,” she said. Kai Yok Krok in Pattaya remains open as usual and continues to welcome diners who wish to judge the quality for themselves. Adapted by Asean Now from Kaoded 2025-07-07 -
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Analysis Thaksin’s 7 Political Mistakes: From Mastermind to Trapped Player
That'll learn him, won't it 😊 -
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Report Thailand Launches Nationwide Drug Crackdown
Start with farang ordering 1 gram on lazada -
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THAILAND LIVE Thailand Live Monday 7 July 2025
Thailand Launches Nationwide Drug Crackdown Picture courtesy of KhaoSod English Facebook Thailand's acting Prime Minister, Phumtham Wechayachai, has unveiled a sweeping national anti-drug campaign, declaring war on narcotics and criminal networks. On his first day as Interior Minister, Phumtham pledged to combat drug syndicates and mafia-like figures, positioning the drug crisis as a critical threat to Thailand’s national security. Full story: https://aseannow.com/topic/1365921-thailand-launches-nationwide-drug-crackdown/ -
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Report Thailand Launches Nationwide Drug Crackdown
Picture courtesy of KhaoSod English Facebook Thailand's acting Prime Minister, Phumtham Wechayachai, has unveiled a sweeping national anti-drug campaign, declaring war on narcotics and criminal networks. On his first day as Interior Minister, Phumtham pledged to combat drug syndicates and mafia-like figures, positioning the drug crisis as a critical threat to Thailand’s national security. Phumtham announced plans to expand the existing Seal Stop Safe program, which currently operates in 14 provinces, to cover the entire nation. He stressed the necessity of ministry unity, famously saying, "There is only the lion of the Interior," symbolising collective action against internal divisions. Highlighting the urgency, Phumtham remarked on public frustrations, emphasising that people were aware of local dealers and their connections with civil servants. He demanded immediate action from district chiefs and police commanders. The anti-drug initiative will involve cooperation with the Office of the Narcotics Control Board, the police, and the military, with an essential meeting slated for July 14. This unified front seeks to dismantle links between mafia entities and transnational criminal networks. Additionally, financial probes are underway to trace illicit funds linked to drug activities. The Anti-Money Laundering Office is spearheading this effort, aiming to uncover and publicise those involved. Phumtham envisions the Interior Ministry as the cornerstone of national security measures, extending beyond traditional military or police roles to ensure the stability and safety of the Thai people. Adapted by ASEAN Now from The Thaiger 2025-07-07 -
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THAILAND LIVE Thailand Live Monday 7 July 2025
Lorry Crash Injures Worshippers in Van Collision on Asian Highway Pictures courtesy of Khaosod. A group of worshippers travelling from Bangkok to Chai Nat were injured when their van was struck and crushed by an out-of-control lorry on the Asian Highway in Sing Buri province on 6 Jury. Full story:https://aseannow.com/topic/1365920-lorry-crash-injures-worshippers-in-van-collision-on-asian-highway/
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