Fifa fights dutch brewery's miniskirts

Jun 16, 2010 12:16 PM | By Sapa-Afp

Dutch fans cheer during the 2010 World Cup Group E soccer

match between the Netherlands and Denmark at Soccer City

stadium in Johannesburg June 14, 2010.

Photograph by: MICHAEL KOOREN

Credit: REUTERS

FIFA has filed charges against organisers of a campaign that put 36 women in short orange dresses in Soccer City stadium, apparently to promote a Dutch beer, a spokesman said Wednesday.

The women were detained during the Netherlands-Denmark match Monday and taken to a FIFA office where they say they were questioned for several hours.

The dresses were sold with Bavaria Beer packs in the Netherlands in the run-up to the World Cup.

Read more: www.timeslive.co.za/local/article505619.ece/Fifa-fights-dutch-brewerys-miniskirts

-- Times Live 2010-06-16

Bavaria Beer is crap. That's the only downside to this story. Nice pic got any more?

Bavaria Beer is crap. That's the only downside to this story. Nice pic got any more?

Yes.

So if a group of women were to get identical dresses from a shop, let's say from Marks & Spencer, and wear them to a World Cup match would they be arrested for sneakily advertising Marks & Spencer?

typical bloody fifa. are they going to arrest all the dutch fans wearing holland shirts for advertising not-an-official-fifa-sponsor nike then?

typical bloody fifa. are they going to arrest all the dutch fans wearing holland shirts for advertising not-an-official-fifa-sponsor nike then?

The real question is where is Miggy?

Great photos, nothing like some nice lil fannies to get FIFA all hot and bothered.

nothing like some nice lil fannies

In the Uk that would mean something totally different. Just as well i had an aunty from Canada.

nothing like some nice lil fannies

In the Uk that would mean something totally different. Just as well i had an aunty from Canada.

If you didn't have an aunty from the great white north, would you have removed my post as off-topics.

Anyways, to save the confusion I will rephrase it.

"Nothing like some squeezable Dutch Ovens to get FIFA all hot and bothered."

Ironically the dickheads at FIFA have conflated what was, to 99.999% of the world, just some photos of great looking girls in sexy orange dresses into a superb worldwide marketing campaign for the brewery concerened! They must be laughing their heads off, but I feel sorry for the girls taking the can for it.

Ian Forbes has got a really topical thread going here. Mrs. LP gets first place...

[link removed by mig16]

I am beginning to see more clearly now. A news article from a press agency from whose articles I believe we are not allowed to quote -- so you just have to take my word for it -- wrote that FIFA files charges over beer miniskirt World Cup stunt against the mentioned brewery, but not against any of the orange-clad women. It is said that the orange dresses were available for purchase as part of a package together with an unspecified quantity of a specific brand of beer and that the dresses had only a small tag with the beer's brand on them, invisible to the eyes of the public, I assume, as these tags are usually on the inside of the dress.

Sorry, couldn't find any more photos of the orange brigade but saw a news article indicating that the whole thing has now resulted in a diplomatic row between the Netherlands and South Africa. See next post.

Dutch ministry gives Fifa a dressing down over arrests

June 17, 2010 Edition 1

Joshua Howat Berger Sapa-AFP

JOHANNESBURG: Two Dutch women appeared yesterday in a South African court for a brewery publicity stunt that sent 36 women in orange dresses to a World Cup match, sparking furious protests by the Netherlands.

Dutch Foreign Minister Maxime Verhagen said it was "absurd" that the pair had been charged with organising the so-called "ambush marketing" campaign.

A British TV station fired one of its football pundits over allegations he had supplied the tickets for the stunt, at Monday's Netherlands-Denmark match in Johannesburg.

Read more: Pretoria News: Dutch ministry gives Fifa a dressing down over arrests

-- Pretoria News 2010-06-17

Morale of the story: If you go to a FIFA-organised football game be sure to cut off from your clothes all tags showing the manufacturer's or supplier's name. I guess it will be OK to leave the tags with washing and ironing instructions. Another alternative, of course, would be to go naked, but for that it appears to be a bit too cold in South Africa at this time of the year.

I hope nobody feels I'm overloading you with information but since discovering this thread I have been doing some research. I will just give you the titles and links of some of the news reports I found interesting:

Dutch outraged as South Africa charges women over beer babe stunt

www.heraldsun.com.au/news/breaking-news/dutch-outraged-as-south-africa-charges-women-over-beer-babe-stunt/story-e6frf7jx-1225880655585

With video

Note: Contrary to my earlier assumption, the tag with the brewery's name is on the outside of the dress, after all.

Orange 'Dutchy' Dresses Wreak World Cup Havoc, Causing Arrests and TV Star's Firing

www.stylelist.com/2010/06/16/orange-dresses-world-cup-dutch-beer?icid=sphere_newsaol_inpage_fanhouse2

VIDEO: FIFA Disapproves Of Dutchy Dresses

www.sportsillustrated.co.za/slider/20100615/video-fifa-disapproves-of-dutchy-dresses/

With video

FIFA denies detaining Dutch fans wearing mini-dresses in brewery marketing scam

www.ahjohn.ca/ahjohn_en/ah-john-dot-ca-news-920109069159-18-4038.html

Sports: Orange Minis Give Fifa Major Headache

www.sudanvisiondaily.com/modules.php?name=News&file=article&sid=57994

Dutch women arrested over racy stunt

skynews.co.nz/world/article.aspx?id=474490&articleID=

Looks like the FIFA officials attended some courses in Thailand on how to stage really important crack-downs.

What was Robbie Earles role in this, if any?

the tickets that the women in orange used were allocated to robbie earle and he sold them on the black market. the clown.

would love to know what robbie earle has done to earn 50 free world cup tickets though.

the tickets that the women in orange used were allocated to robbie earle and he sold them on the black market. the clown.

would love to know what robbie earle has done to earn 50 free world cup tickets though.

Well, he's certainly been prepared to make himself look like a monumentally, thick, ill informed berk during commentry on a very regular basis.

The dresses are to long.

I think all that FIFA should have done was consfiscate the dresses there and then on the spot. I am sure the fans would agree.

I think all that FIFA should have done was consfiscate the dresses there and then on the spot. I am sure the fans would agree.

Who knows, this might have revealed a beer advertisement painted on the body (if the marketing guys did their job well)

The dresses are to long.

When the miniskirt was in high fashion, young woman wore much shorter skirts. I see that somebody has the video now on YouTube:

http://www.youtube.com/watch?v=U7Ih7hPTn4w

I like the scene of the player shown immediately after the women start taking off their outer clothing, as if he turned his head to ogle the women when in fact he no doubt was checking out the position of the other players on the field.

At least two of the dresses have a yellow image printed on the front. It appears to be a variation of the windrose that is part of the beer brewery's logo. Is it these two women who were "asked some questions", according to a FIFA statement not detained, not arrested, which makes one wonder why they were brought before a judge of the fast-track court for football hooligans and had to pay bail to obtain their release and had their passports withheld.

At least two of the dresses have a yellow image printed on the front. It appears to be a variation of the windrose that is part of the beer brewery's logo. Is it these two women who were "asked some questions", according to a FIFA statement not detained, not arrested, which makes one wonder why they were brought before a judge of the fast-track court for football hooligans and had to pay bail to obtain their release and had their passports withheld.

Maybe we are in for a new wave of football hooligans,a right tasty firm if ever i saw one in fact i can see it catching on big style.

Nice to actually see some supporters male or female for a change,because we deffo can't here them with the vezulus or what ever they are called.

The games and the World Cup need the colour and not just the horn!

The real question is where is Miggy?

Do you mean the member MiG16, one of the moderators of the football forum? She seems to have switched allegiance. Can't remember what her previous avatar was (a handsome Arsenal player?) but her current one looks like the Dutch national team.

Are you looking for her in this photo of the "beer babes"?

--

Maestro

The marketing guys at this brewery will be laughing, for just a small investment in some miniskirt, they get 15 minutes of fame worldwide.

Well done.

Probably their stock value up as well.

Found her.....but naturally she didn't want to be recognised!

I asked her if she would show her good side and she replied you can kiss my a*se or it might of been up the a*rse i couldn't here her good in this position

http://www.aolcdn.co...ch-soccer-rules

So if a group of women were to get identical dresses from a shop, let's say from Marks & Spencer, and wear them to a World Cup match would they be arrested for sneakily advertising Marks & Spencer?

Geeze, I reakon those gals will be popular in jail.

At least two of the dresses have a yellow image printed on the front. It appears to be a variation of the windrose that is part of the beer brewery's logo. Is it these two women who were "asked some questions", according to a FIFA statement not detained, not arrested, which makes one wonder why they were brought before a judge of the fast-track court for football hooligans and had to pay bail to obtain their release and had their passports withheld.

The point is that FIFA (read: Blatter) forced...yes, forced the SA Government to install new laws BEFORE the World Cup started, allowing the Police to arrest "illegal" promotors of non-sponsors, (eventually) fine them and put them (possible!) in jail for a maximum term of 6 months.

It is of course unheard of that a private organization is "allowed" to force a government to do what the FIFA wants. Their powers are immense but dirty.

The 2 girls' passports are still withheld and they have to appear before court on June 22nd.

However, the protests by several governments and the Dutch in particular are so fierce that it is expected that the "case" will be handled without much more news and behind closed doors; but.....I could be wrong.

Bavaria got a lot of publicity but they backed off, not wanting to put the 2 girls into more trouble than they are now already; however, Bavaria booked them a suite in a 5* hotel where they can relax a little...poor girls

LaoPo