Tat 2011 Plan Aim At Niche Market In Europe

[kuifje]

BANGKOK, 24 June 2010 (NNT) – The Tourism Authority of Thailand (TAT) is to approach the European market in its 2011 plan with a budget of 10 million THB for Thai tourism advertisement through Ms Martha Stewart.

TAT Deputy Governor of European Jutaporn Roengronasa stated that the 2011 fiscal year plan for the European region was aimed at niche markets, while general tourism plan was to maintain the same level of market share. Products offered will approach groups of honeymoon, wedding, golf and medical tours. Ms Jatuporn elaborated that if a budget for special market stimulation was obtained, she would utilize it for the road shows to promote medical services among countries in the Middle East.

As for the European market stimulation plan for the latter half of this year, TAT will invite Ms Martha Stewart, a famous moderator of a women TV program in the US and the owner of Martha Stewart Living magazine, for her program shooting in Thailand. This project is expected to use a budget of 10 million THB with the hope to revive Thai tourism.

Martha Stewarts gets 10 million to advertise Thailand on her program in the USA , to attract and approach an European niche market ?,

nobody knows her in Europe ,

Maybe they only know the following about her : she was convicted for fraud and was in jail in 2005 (5 months or so).

I know better was to throw away money !!!

[gotlost]

TAT and a JAIL BIRD what combo.

[bkkjames]

TAT and a JAIL BIRD what combo.

Maybe someday someone will start a movie festival out of this one?

[lomatopo]

I think the quoted article was poorly written. For the Martha Stewart campaign the audience is global, not Europe; her TV show, "Martha Stewart Living" is very popular everywhere, and is even shown here in Thailand (she was here in January when the show was launched here). The goal is to encourage more female tourists, age 25-45, to travel to Thailand. It sounds like she might film some shows here, which will perhaps expose a different target tourist to look into Thailand as a destination. It doesn't sound crazy to me, it actually sounds like a great idea, but I am no tourism expert.

Her 2004 conviction was for obstruction of justice and lying to investigators. Prosecutors could not convict her for insider trading, and they had to make an example of her, so they used her own perhaps obfuscating statements against her. She accepted her conviction and served her time in prison ( 5 months ).