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Euro License Drama Turns Thai Football Fans To Online Streaming: Nielsen

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NIELSEN

Euro License drama turns Thai football fans to online streaming

The findings cover the following topics:

  • Online viewership increases by 22 percent compared to Euro 2008
  • Nationwide Euro live broadcast TV ratings declines by almost 25 percent from 2.23 in 2008 to 1.68 in 2012; while "Big Match”: England versus France is the most-watched
  • "The Red Fury" receives the most "buzz" owning more than a quarter of all online mentions of football teams in a span of a month

Full report: Final Euro Online EN.doc

-- Nielsen 2012-07-05

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