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Thai garments at World Cup forefront

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BANGKOK: -- World Cup 2014 in Brazil this year has seen Thailand's garment industry to the forefront as top class football players of more than 10 countries competing in the world tournaments are wearing team uniforms made in Thailand.

Not only the World Cup has stimulated many business sectors in Thailand, the Thai textile industry has become a part of this world class game.

Manufacturers said orders for football teams, training uniforms and fan shirts around the globe have been growing by about US$50 million or around 1.4 billion baht from normal sales.

Department of Industrial Promotion (DIP) director-general Mrs Atchaka Sribunruang said during the World Cup, the sales of sport shirts have been increasing as each country was trying to promote their country’s team shirts and to help bring colours to any locations they are in, when cheering on for their teams in competitions.

She said more than 10 popular brands have been ordering for the production of their football team shirts and uniforms from Thai factories.

These customers are confident in Thailand’s expertise and skill, as well as an innovation of sewing machines with lasers that created seamless textile pieces, she said.

Meanwhile an executive of a garment manufacturer Hong Seng Textile Co Mr Sukit Kongpiyajarn also said his factory did not only produce clothes for the World Cup, but also make clothes for every football season whether it is the Premier League and La Liga, or the football teams in England, Italy, Spain.

This has pushed up domestic sales to keep pace to the World Cup trend and also other sports competitions.

Textile market has also seen an increase in sales, as Thai athletes have been bringing back fame at the country, making many team uniforms to become more popular among Thais and lifting the values of such type of clothes to become more of a fashion sensation.

It is expected that the Thai textile industry would see better sales in major markets, such as the United States, Japan, and Germany; increasing exports to almost US$ 3 billion from last year’s US$ 2.8 billion.

Source: http://englishnews.thaipbs.or.th/thai-garments-world-cup-forefront/

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-- Thai PBS 2014-06-30

Posted

If these countries are buyin more it is not because thai quality is so good or that they are using lasers to make seamless shirts. It is because it is being sold cheaper. This although is a good thing for us since that means the knockoffs will be sold to us for even less.

Sent from my GT-S5310 using Thaivisa Connect Thailand mobile app

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