Thailand's Largest Online Travel Portal

[sabaijai]

TAT LAUNCHES e-MARKETING DRIVE AND THAILAND'S LARGEST ONLINE TRAVEL

PORTAL

Juthamas: "27 countries that lead the global ranks in online travel

booking will be exclusively targeted"

BANKGOK, August 28, 2006 -- The Tourism Authority of Thailand (TAT)

today launched its new e-marketing campaign which includes phase two

of Thailand's biggest online travel portal, www.ThailandHotDeal.com.

At the launch today, TAT Governor Ms Juthamas Siriwan, said that the

campaign would seek to achieve 200 million baht (US$5.3 million) in

transactions from 20,000 online bookings on ThailandHotDeal.com

between now and the end of August 2007.

The first phase of ThailandHotDeal.com created 80 million baht of

online transactions for the six Andaman provinces of Thailand in the

seven months to April this year. Phase two features "hot" deals from

hotels and tour operators throughout Thailand. All of Thailand's

travel industry is now being encouraged to place "hot" travel products

on the portal.

Within the countries, the e-marketing campaign will promote both

mass-market travel products and target niche interest consumers such

as "metrosexuals", single ladies, expatriates in Asia, and visitors

interested in cosmetic surgery, spa, golf, diving, eco-adventures, or

buying a 2nd property in Thailand.

Industry partnerships will be leveraged and the TAT will buy online

advertising and search engine positions on global consumer websites

such as Google and Yahoo! Twenty e-mail campaigns derived from

internet-based customer relationship management expertise (CRM) will

be used. The TAT will also launch a weblog award for consumers in

October.

At the launch today, Ms Juthamas said: "The TAT has always considered

the online tourist market as a strategic segment for growth. The TAT

is outsourcing its e-marketing campaign in order to meet the needs of

that unique market segment. The 27 countries that lead the global

ranks in online travel booking will be exclusively targeted."

The TAT Governor added: "ThailandHotDeal.com has been designed to

promote a wide variety of general and niche products at 'hot' prices.

It is an on-going initiative that will continue to grow.

ThailandHotDeal.com will come close to reflecting the full diversity

of travel experiences that Thailand has to offer."

Ms Juthamas invited the travel industry to submit "hot" deals to

ThailandHotDeal.com. She said: "By 'hot deals' I don't mean those that

will burn a hole in visitors' pockets, but deals that will burn a

favourable impression in their hearts - so that they go home and

spread the good word about Thailand to their friends, neighbours and

work colleagues."

Over 100 hotel properties have already created special prices and

packages for ThailandHotDeal.com which, as an online gateway, has been

designed to drive bookings to hotels' and tour operators' existing

online booking engines.

Source: TAT

[sbk]

I get "page cannot be displayed" when trying to access thailandhotdeal.com. Can anyone else access this site?

Hmmm.... amazing thailand

quick edit:thailandhotdeals.com doesn't work either

[lopburi3]

It opens for me, although slowly. If you cut and paste be sure to remove the period after "com".

[lopburi3]

But open is about all it does using firefox. Search for hotels or flights gets nothing at all.

Seems to work in IE however.

[PREM-R]

I get "page cannot be displayed" when trying to access thailandhotdeal.com. Can anyone else access this site?

Hmmm.... amazing thailand

quick edit:thailandhotdeals.com doesn't work either

I "cut and pasted" the URL from the OP (including the upper and lower case characters) and the page opened O.K.