Not to get overly patriotic about this but isnt the slogan "Beer Singha, Beer Thai" Thats it's single biggest international selling point.

I think this is an insult to Thai girls and by extension Thailand-still if he's richer than Thaksin and it's his beer then its his decision if he wants to swap his Nations image for an Eastern European one......

I'd love to have been at the marketing meeting-tho I'd guess it was more an edict!

fluffy inaccurate Forbes lists notwithstanding, I seriously doubt there's a Thai richer than Thaksin.