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[rooster59]

SCB adjusts SME strategy for rise in transactional accounts

By SUCHEERA PINIJPARAKARN 
THE NATION

 

SIAM Commercial Bank (SCB) has embraced the relationship base as a key strategy to cater to businesses with an annual turnover of between Bt75 million and Bt500 million, in an effort to be the main operating bank for this customer segment.

 

The new approach includes putting more emphasis on the value that a company brings to the bank, rather than just its size, in order to build up the number of active transactional accounts.

 

Full story: http://www.nationmultimedia.com/news/business/corporate/30301320

 

 

 

-- © Copyright The Nation 2016-12-03

[Srikcir]

9 hours ago, rooster59 said:

putting more emphasis on the value that a company brings to the bank,

This is a recent discovery?

[Pib]

Blah...blah...blah....SCB is just saying they will give more emphasis in gaining more business (profit) from  smaller SMEs.   

[waldroj]

"...customers will be serviced on the basis of their value to the bank..."

 

If that's not already the case, then it sounds like many of their existing SME customers will be in for a (nasty) surprise if they expect improved services !!! 

[Retiredandhappyhere]

Wow, a little bit of honesty, disguised in big words?