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Superbowl accessories


Suradit69

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The Super Bowl is all fun and games until someone loses an eye—or suffers some other post-game serious injury. Which is why Frito-Lay is reminding fans this year to not drink and drive.

The chip maker has designed a limited-edition "Party Safe" Tostitos bag with built-in sensor and light-up warning sign.

As detailed by AdWeek, the bag features a microcontroller that detects trace amounts of alcohol on your breath. More of a party gimmick than legitimate BAC estimator, the packet flashes a red steering wheel and the words "Don't drink and drive."

 

 

530950-frito-lay-tostitos-party-safe-bag (1).jpg

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