Now you can buy your Starbucks coffee with Citi card points

[snoop1130]

Now you can buy your Starbucks coffee with Citi card points

By The Nation

 

 

Life’s a whole lot easier when you can count on privileges, special offers and reward points from Citibank Thailand, and its new deal with Starbucks means you can enjoy a great coffee too.

 

The “Pay with Points at Starbucks” programme was introduced on Monday (June 19) at the Starbucks Reserve Experience Store at All Seasons Place in Bangkok. 

 

Sandeep Batra, head of credit cards and loans at Citibank Thailand, and Murray Darling, director of Starbucks Coffee (Thailand), explained the benefits customers will derive as the two firms jointly strive to meet the modern consumer’s lifestyle needs.

 

Starbucks regulars who have Citi cards can now earn Reward points when buying coffee, food and merchandise. They’ll get an instant cash rebate when paying with any type of Citibank cards – Citi Ultima, Prestige, Select, Reward, Reward Visa, Reward MasterCard, M Select, Classic or Makro. 

 

With every purchase or top up at Starbucks using a card, they’ll receive an SMS to turn their points into cash. 

 

The SMS with a link will be sent to their registered phone number. Click the link within 24 hours and follow the process to join in the programme. Card members can check their redemption in the next statement or at Citibank’s website. 

 

“We want to be part of our customers’ lifestyle,” Citibank’s Batra said. “We believe that Starbucks is an iconic brand and, from a strategic point of view, people love both Starbucks and Citibank, so they should be able to use their points flexibly at any Starbucks locations – we have almost 300 stores in Thailand. 

 

“For our millions of customers, we want to offer different way of paying for coffee,” he said. “Thais love innovation, and the products we launched with Citi Line Connect four months ago are enjoying very high usage. 

 

“Thais are responding to new technology faster than ever before. They’re constantly looking for new things, and we believe being innovative is part of Citibank’s DNA. We always strive to be ahead of ourselves.”

 

Starbucks is the bank’s first partner in “Pays with Points”. 

 

“We will soon work with other partners, the best in their respective categories, but always in line with our customers’ lifestyle aspirations,” Batra said. “Throughout the year there’ll be more innovations coming.”

 

Darling said Starbucks enjoys offering different methods of payment amid the trend away from a cash society. It has its own credit card and a mobile app. 

 

“Now with Citibank we’re providing something totally new. I’m not aware that this is available yet in other country, not even the United States. 

 

“But Thais love this sort of thing, getting rewards through redemption points. So what’s better than getting your routine Starbuck’s coffee? It’s a perfect match. We’re making it easier for customers to pay, with a diversity of options still to come, and have a cup of coffee morning, afternoon or whenever they have a break.

 

“I think this programme really fits the consumer lifestyle these days. People love using their phone to pay, redeem credit or take a selfie with their coffee in just the right atmosphere.”

 

“This also fits very well with Thailand’s plans for a digital economy,” Batra added. “You won’t have to carry paper credit vouchers around anymore. This is easy, convenient and really fits the lifestyle.”

 

Find out more at www.Citibank.co.th/thankyou.

 

Also new at Starbucks is Nitro Cold Brew, which infuses the chain’ signature cold brew with nitrogen for 14 hours to produce a satisfying, aromatic and smooth crafted coffee. 

 

Served without ice, straight from the tap, it has a velvety, creamy, beer-like texture. The clean taste of the blend used is maintained, ensuring a cup of cold coffee that’s true to its origin. 

 

Nitro Cold Brew is available at Starbucks All Seasons Place (Experience Bar) and Starbucks The Street.

 

Source: http://www.nationmultimedia.com/news/life/eat_in_eat_out/30318725

 

-- © Copyright The Nation 2017-6-21

[Thechook]

Don't like these American coffee chains just expensive crap.

[swissie]

1 hour ago, Thechook said:

Don't like these American coffee chains just expensive crap.

Right on Bro. Standart coffee (cream & sugar) not better than at McDonalds, but twice as expensive.
But then, if one wants to be part of the "Farang-Elite" (the "in-crowd"), it is imperative that one sucks it up at Starbucks.
Cheers.

[mogandave]

Oh boy, a promotion to slow the like down.

Hey, why not let people pay their Citibank bill at the register as well...


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[phantomfiddler]

"Enjoy a great cup of coffee at starbucks" ? Something wrong with this statement, I think. I have only ever been to Starbucks twice, and both times paid a high price for a large cup of fluid that bore no resemblance to a good coffee. If there was actually any coffee in the cups it was doing a very good job avoiding detection because I could taste NONE !

[mogandave]

I quit trading with Starbucks a couple years ago, and while I've certainly had better, the coffee is okay.

I get that snobs turn their nose up at it and that there is (apparently) better coffee to be had, but saying you can't taste any coffee in it may be a stretch.

It's like saying you can't taste any chocolate in a two-bit Nestle bar because it's not Hershey.

If you don't like it don't buy it, but why try to ruin it for the people that enjoy it?


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[Sydebolle]

Business must be very slow if they resort to selling their "coffee" against mileage points of a credit card. Honestly wondering how the manage behind the scene with getting ultimately some cash moved to Starbucks. 

Still mind boggling to see at upcountry petrol stations three coffee shop operators, namely Amazon (PTT), independent Black Canyon and the Starbucks. 90% of customers are divided between Amazon and Black Canyon; latter possibly because the sell some (crappy) food - the big loser out everywhere is completely overpriced Starbucks. Wondering who picks up the losses there ........ 

[userabcd]

Starbucks prices for a coffee have inched up over the years are now ridiculous. McDonalds which used to have cheap coffee but their prices have also soared over the last few years.

 

There are many local owned coffee shops around Bangkok to try with a great variety of tastes and are cheaper.

[mogandave]

Starbucks prices for a coffee have inched up over the years are now ridiculous. McDonalds which used to have cheap coffee but their prices have also soared over the last few years.
 
There are many local owned coffee shops around Bangkok to try with a great variety of tastes and are cheaper.

Yes, Starbucks is not cheap.

[mike324]

starbucks in Thailand is rank around 4th most expensive in the world, the most expensive starbucks are in Russia

 

But I also don't get why so much hate for starbucks, if its expensive don't buy it 

 

[mogandave]

starbucks in Thailand is rank around 4th most expensive in the world, the most expensive starbucks are in Russia
 
But I also don't get why so much hate for starbucks, if its expensive don't buy it 
 

Haters love to hate...it's not enough that they don't buy it, they have to stop everyone from buying it.

Starbucks is like a McDonald's cheeseburger burger, it's not great, but it's not terrible and it is clean and consistent.

Hopefully we can get the McD's haters and the Starbucks haters both going in the same thread.

[mike324]

5 minutes ago, mogandave said:

 

Haters love to hate...it's not enough that they don't buy it, they have to stop everyone from buying it.

Starbucks is like a McDonald's cheeseburger burger, it's not great, but it's not terrible and it is clean and consistent.

Hopefully we can get the McD's haters and the Starbucks haters both going in the same thread.

 

 

consistent indeed ...hard to find a good cup of coffee in thailand unless you stop by a specialty coffee shop

 

[mogandave]

 
consistent indeed ...hard to find a good cup of coffee in thailand unless you stop by a specialty coffee shop
 

I think the best thing to do here is learn to drink instant. I like coffee shops but home and wore I'm a Red Cup man...

[mike324]

4 hours ago, mogandave said:

 

I think the best thing to do here is learn to drink instant. I like coffee shops but home and wore I'm a Red Cup man...

 

instant Noooo! never hahaha

[Thechook]

6 hours ago, mogandave said:

 

Haters love to hate...it's not enough that they don't buy it, they have to stop everyone from buying it.

Starbucks is like a McDonald's cheeseburger burger, it's not great, but it's not terrible and it is clean and consistent.

Hopefully we can get the McD's haters and the Starbucks haters both going in the same thread.

 

I'm definately a McDonald's hater, when it comes to restaurants as they claim to be, there are thousands better in Thailand and millions around the world that prepare and serve better cuisine than a soggie bit of dog food that a dog won't eat. McDonald's restaurants chefs are not up to standard.

[userabcd]

23 hours ago, mogandave said:

 

Haters love to hate...it's not enough that they don't buy it, they have to stop everyone from buying it.

Starbucks is like a McDonald's cheeseburger burger, it's not great, but it's not terrible and it is clean and consistent.

Hopefully we can get the McD's haters and the Starbucks haters both going in the same thread.

 

I would hardly say consistent in my experience with their cappuccino's. Some years ago I used to be a frequent patron of Starbucks's and in the early days enjoyed their cappuccino's. After some time the cappuccino's were sometimes well made but most times were just a cup with a dash of coffee and mostly a cup full of milk. It resorted to each time we ordered having to ask them to make a dry cappuccino (I don't see that anywhere on the menu) which sometimes they got right but most times not and having to order an additional shot of coffee.