Yes everyone in the world when reading this in the article
"Concern escalated dramatically when Simon’s phone was switched off after a call to his girlfriend, who lives in Boston. He had spoken to her on July 26th, assuring her of his return. This abrupt end to communication has deeply troubled his friends and family"
Would IMMEDIATELY think of Boston England population 70,000 and not Boston Massachusetts metro area 4 million +
Also the vast majority of foreigners in Thailand and all Thai people use centimeters. When searching for a loved one IN THAILAND USE CENTIMETERS MR Keeps!