Sure. That's what you're going to get on a forum. That's how it's now used and what it now means, in my experience.
Becuase it's done in a way that makes it clear. Mostly it's something like film or media, marketing, celebrities on social media. It's simply very obvious.
It seems they want to virtue signal, push their own agenda, maybe take revenge on a rival group for some reason.
No, because they don't appear to be doing that. If they were, it would be obvious.
The thing you're possibly missing, is to fit under this new meaning to "woke", it has to be fairly obvious what is going on. Pandering, virtue signally, it's all very clear.
It's also associated with making the thing in question look very bad.