It's gone down to a few big companies who keep artificial competition between many branches they own.
Like;
"Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago."
How is Expedia now days? I haven't used for 20 years.