A well heeled segment of the younger generation also wants unique "quality experiences".
It could be an Airbb, a location, venue or person or a concert festival. Something that's memorable and selfie worthy.
Typically, that also means something new, though it could be something old and rare, that fewer people have experienced with a weird twist. For example, going to view the pyramids but seeing it from a fancy baloon tour with wine, etc.
Well worn stomping grounds like Nana, Cowboy & Patpong are defintely not on the radar.