The European Broadcasting Union (EBU) announced that Bangkok will host the inaugural Eurovision Song Contest Asia in 2026. Organized with Voxovation, S2O Productions, and Thailand’s Channel 3, the event features broadcasters from 10 confirmed Asian countries. The contest aims to highlight Asia's diversity, with the Grand Final set for November 14, 2026.
Get today's headlines by email 
Originating from Europe, Eurovision broadens its reach by showcasing Asian talent for the first time, promoting regional creativity and cultural diversity. Participants include artists from South Korea, Thailand, the Philippines, Vietnam, Malaysia, Cambodia, Laos, Bangladesh, Nepal, and Bhutan. Martin Green of the EBU highlights that this expansion reflects the unity and ambition of the contest's legacy.
Peter Settman of Voxovation describes the event as a bridge for cultural connection, supported by social platform ZOOP for fan engagement. Bangkok, a city known for its vibrant cultural blend, was chosen to enhance international visibility and boost tourism and creative industry prospects.
Chuwit Sirivajjakul from the Thailand Tourism Authority emphasized Bangkok’s ability to act as a cultural nexus, aligning with the Eurovision ethos. Participating broadcasters include major networks like Channel 3 (Thailand) and ENA (South Korea), with additional countries expected to join soon.
Join the discussion? 
Already a member? 
Adapted by ASEAN Now · Khaosod · 31 Mar 2026
Recommended Comments
Create an account or sign in to comment