Jump to content

Chinese New Year spending to take a dip: centre


Recommended Posts

Posted

Chinese New Year spending to take a dip: centre

By THE NATION

 

800_3fb20744d163e72.jpg

 

Festive spending among Bangkokians during the upcoming Chinese New Year (January 25) is expected to decline 3 per cent year on year to Bt13.15 billion, due mainly to shrinking purchasing power and the looming drought crisis, according to the Kasikorn Research Centre on Monday (January 13).

 

The decrease in spending will affect several businesses related to the festivities, including retail, restaurants and goldshops. Thai-Chinese tend to eat out at their favourite restaurants, going on trips and buying gold ornaments and jewelries as gifts for their relatives in the period.

 

The centre broke down estimated spending during the 2020 Chinese New Year festival as follows: Bt5.9 billion for food offering at ancestor’s shrines, Bt3.75 billion for traveling/making merit and Bt3.5 billion as gift money or ‘red envelope’ for children and grandchildren.

 

It also mentioned that the drought problem is worsening and will affect the prices of meats and fruits, both on-demand items during the period. It is expected that the prices of certain fruits could go up by 25-30 per cent, while meat prices will rise 5-20 per cent.

 

The center concluded that one of the major challenges faced by businesses related to the Chinese New Year celebration is the change in consumer behaviours.

 

“New generation consumers tend to be more detached from ancient traditions , while mid-to low-income earners often decide to skip celebration to save cost”.

 

Source: https://www.nationthailand.com/news/30380488

 

nation.jpg

-- © Copyright The Nation Thailand 2020-01-13
Posted
30 minutes ago, hotchilli said:

More like a nose dive !

Another TVF myth.

Of course overall spending will decline year on year as the Chinese blood gets diluted. Anything for a headline.

I am fairly certain my wife's family will spend the same this year as any other year.

Hopefully this year they will kill off a few more chickens.

 

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.


×
×
  • Create New...