The love for squid games gives this Indonesian eatery a boost as borders open up

[ASEAN NOW Content Team]

 

Businesses are coming up with inventive strategies to lure clients through the door as Indonesia reopens its borders to international tourists.

While many businesses are still trying to recover from the pandemic's effects, one cafe in the nation's capital, Jakarta, has capitalised on the Netflix fever that has swept the globe.

The world's fourth most populous country was heavily struck by the COVID-19 pandemic, with the country enduring protracted and comprehensive lockdowns over the previous 18 months due to government regulations.

 

Strawberry Cafe in Jakarta's Green Ville neighbourhood is bolstering its post-pandemic comeback by turning the cafe into a version of the South Korean Netflix hit Squid Game.

Customers are greeted by workers costumed as the sinister hooded and masked guards from the South Korean television programme, and the games begin there.

Visitors must finish a red light, green light game in a dark chamber decked with glowing neon to gain entry to the cafe and its games.

The new theme has been a hit, with the cafe's owner, Putra Priyadi, claiming that business has tripled since the remodelling and reopening last week.