1 hour ago, LosLobo said:

Thailand’s BEV growth is impressive. But the top three — Toyota, Honda and Isuzu — still mainly ICE and HEV makers — have seen their share slip only from about 61% to 55%, despite more EV brands sharing the pie, with greater choice and aggressive discounting. This suggests buyers still prize an engine, reliability, dealer networks, parts and resale value.

https://www.motorexpo.co.th/en/news/5065

I don’t see that conclusion.

I see an accelerating market share of EV’s.

Even Toyota are worried about their future.

Multiple senior Toyota executives—including Chairman Akio Toyoda, former CEO (now Vice Chairman) Koji Sato, and current CEO Kenta Kon—have publicly expressed concerns about the company’s future, often framing them around competition (especially from Chinese EV makers), the need to avoid complacency, quality/productivity issues, and adapting to industry shifts.

https://www.automotiveworld.com/news/akio-toyoda-warns-a-sense-of-crisis-is-brewing-at-toyota/

6 minutes ago, JBChiangRai said:

I don’t see that conclusion.

I see an accelerating market share of EV’s.

Even Toyota are worried about their future.

Multiple senior Toyota executives—including Chairman Akio Toyoda, former CEO (now Vice Chairman) Koji Sato, and current CEO Kenta Kon—have publicly expressed concerns about the company’s future, often framing them around competition (especially from Chinese EV makers), the need to avoid complacency, quality/productivity issues, and adapting to industry shifts.

https://www.automotiveworld.com/news/akio-toyoda-warns-a-sense-of-crisis-is-brewing-at-toyota/

Agree, and Toyota seems to only be holding ground in markets that don't allow, or heavily tax imported vehicles from China ... while losing ground elsewhere, almost across the board, as are other ICEV maker.

@LosLobo

1 hour ago, JBChiangRai said:

I don’t see that conclusion.

I see an accelerating market share of EV’s.

Even Toyota are worried about their future.

Multiple senior Toyota executives—including Chairman Akio Toyoda, former CEO (now Vice Chairman) Koji Sato, and current CEO Kenta Kon—have publicly expressed concerns about the company’s future, often framing them around competition (especially from Chinese EV makers), the need to avoid complacency, quality/productivity issues, and adapting to industry shifts.

https://www.automotiveworld.com/news/akio-toyoda-warns-a-sense-of-crisis-is-brewing-at-toyota/

That’s a classic strawman. I’m making an observation about the current local Thai market, particularly the Big Three — Toyota, Honda and Isuzu — not claiming Thailand represents the wider global market. Your evidence about Toyota HQ and its wider concerns doesn’t rebut my point about Thailand. If you want to make a separate argument about Toyota’s wider prospects, that’s fine — but it doesn’t address mine.

4 hours ago, LosLobo said:

That’s a classic strawman. I’m making an observation about the current local Thai market, particularly the Big Three — Toyota, Honda and Isuzu — not claiming Thailand represents the wider global market. Your evidence about Toyota HQ and its wider concerns doesn’t rebut my point about Thailand. If you want to make a separate argument about Toyota’s wider prospects, that’s fine — but it doesn’t address mine.

At least Toyota is learning, since sales of BEV started taking off. Only year up, is after they started going hybid with electric motors and improving the performance and fuel economy. Pretty sure their 'Cross' line is a big part of that. Still way behind though in BEV sector.

Keep decent market share, which means the other ICEV maker have slid down even worse.

BEVs are kicking butt in this category. See weblink below for more info/details.

https://autolifethailand.tv/sales-report-b-suv-bc-suv-july-2026/

4 hours ago, LosLobo said:

That’s a classic strawman. I’m making an observation about the current local Thai market, particularly the Big Three — Toyota, Honda and Isuzu — not claiming Thailand represents the wider global market. Your evidence about Toyota HQ and its wider concerns doesn’t rebut my point about Thailand. If you want to make a separate argument about Toyota’s wider prospects, that’s fine — but it doesn’t address mine.

I did address your conclusion, I talked about accelerating marketshare IN THAILAND.

14 hours ago, LosLobo said:

That’s a classic strawman. I’m making an observation about the current local Thai market, particularly the Big Three — Toyota, Honda and Isuzu — not claiming Thailand represents the wider global market. Your evidence about Toyota HQ and its wider concerns doesn’t rebut my point about Thailand. If you want to make a separate argument about Toyota’s wider prospects, that’s fine — but it doesn’t address mine.

My only issue with your previous post was your reference to ice being “reliable”

That must be why there’s more mechanics than 7/11’s…

FTI urges government to overhaul imported EV excise to ensure fairness

Surapong Paisitpatanapong, adviser to the chairman of the Automotive Industry Club, said it was particularly concerning that, of the 406,162 vehicles sold in the first seven months of the year, 125,411 were electric passenger vehicles, an increase of 97.39%.

Only 46,924 electric passenger vehicles were produced domestically, equivalent to 37.42% of electric passenger-vehicle sales.

Imported EVs therefore accounted for 62.58% of electric passenger-vehicle sales, prompting calls for a review of tax arrangements that may be unfair to internal-combustion vehicles and EVs produced in Thailand.

https://www.nationthailand.com/business/economy/40070233

Have seen some reports of Excise Department is considering increasing the excise tax on fully built-up (CBU) imported EVs from the current concessional 10% to 30%–40%.

Edited 1 hour ago1 hr by vinny41
added link

nationthailand

FTI urges government to overhaul imported EV excise to en...

Vehicle sales rose 15.39% to 406,162 from January to July 2026, but one-tonne pickup sales fell 17.38%, while domestic electric passenger-car production totalled 46,924 units.

4 minutes ago, vinny41 said:

FTI urges government to overhaul imported EV excise to ensure fairness

Surapong Paisitpatanapong, adviser to the chairman of the Automotive Industry Club, said it was particularly concerning that, of the 406,162 vehicles sold in the first seven months of the year, 125,411 were electric passenger vehicles, an increase of 97.39%.

Only 46,924 electric passenger vehicles were produced domestically, equivalent to 37.42% of electric passenger-vehicle sales.

Imported EVs therefore accounted for 62.58% of electric passenger-vehicle sales, prompting calls for a review of tax arrangements that may be unfair to internal-combustion vehicles and EVs produced in Thailand.

https://www.nationthailand.com/business/economy/40070233

Have seen some reports of Excise Department is considering increasing the excise tax on fully built-up (CBU) imported EVs from the current concessional 10% to 30%–40%.

After dominated for decades, and forcing their overpriced ICE crap on us ... SCREW 'EM

Besides, tired of smelling their damn exhaust when out on the scooter. BEV advanced enough, there is no need for ICEV. Still got my eyes on that RD6, and y'all can jack up the excise tax after next year.

Their dominance is a thing of the past, and hope they keep shutting plants down worldwide. Keep selling that crap in JP & USA.

Edited 1 hour ago1 hr by KhunLA

22 minutes ago, KhunLA said:

After dominated for decades, and forcing their overpriced ICE crap on us ... SCREW 'EM

Besides, tired of smelling their damn exhaust when out on the scooter. BEV advanced enough, there is no need for ICEV. Still got my eyes on that RD6, and y'all can jack up the excise tax after next year.

Their dominance is a thing of the past, and hope they keep shutting plants down worldwide. Keep selling that crap in JP & USA.

RD6 is currently imported from China so its price would increase if they increase the import

tax from 10% to 30-40%

would you still consider a RD6 if the import tax was raised to 30-40% from the current 10%

24 minutes ago, vinny41 said:

RD6 is currently imported from China so its price would increase if they increase the import

tax from 10% to 30-40%

would you still consider a RD6 if the import tax was raised to 30-40% from the current 10%

Hell no, as on the fence as it is. It's 739k now, adding 20% and it wouldn't even be a consideration. Only reason we bought the ZS was the 240k incentive & no import tax.

Still a bit overpriced. Although only that and the Atto3 were only SUVs realistically available.

Extremely overpriced now after the price war. You can pick up a S5 for 650k now, and basically same specs.

Edited 47 minutes ago47 min by KhunLA

11 hours ago, HighPriority said:

My only issue with your previous post was your reference to ice being “reliable”

That must be why there’s more mechanics than 7/11’s…

I think you missed my point — I said ‘an engine, reliability, dealer networks, parts and resale value’, not ‘engine reliability’. The Big Three’s resilience suggests buyers still value the strength and reliability of Toyota, Honda and Isuzu’s overall ownership proposition, whatever the powertrain.

Don’t get me wrong — once range anxiety is solved and the trusted main players fully embrace EVs, bringing their strength and resale confidence to the market, I suggest the EV will become the only solution — and an elegant one at that — for personal transport.