High value-low impact: Hua Hin’s tourism industry and the focus on quality, not quantity

[webfact]

Khun Krod Rojanastien

 

By Jonathan Fairfield

 

Thailand is aiming to reset its entire tourism industry by pivoting away from mass tourism to one which focuses on quality over quantity.

 

For Hua Hin, it is this new focus which will underpin the ambitious plans to develop the city, along with neighboring Cha Am, into Thailand’s premier destination for health and wellness.

 

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The aim is for Hua Hin to create its own niche in wellness tourism by capturing demand from ‘high quality’ tourists who offer greater spending power.

 

According to a key figure from Thailand’s health and wellness sector, the pandemic has already brought a shift towards wellness tourism.

 

Full story: https://www.huahintoday.com/hua-hin-news/high-value-low-impact-hua-hins-tourism-industry-and-the-focus-on-quality-not-quantity/

 

-- © Copyright Hua Hin Today 2022-06-07

 

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[Tarteso]

 

Absolutely agree

 

[Excel]

More gibberish. These so called "key figures" who it is claimed make these statements perhaps should undergo a brain scan. Or else it is just delusional foolishness on the part of the media owners who publish such tripe as they think people will buy the story.

[kotsak]

How many times have we heard this crapola?

[Jerno]

High Quality tourists...blah...blah...blah!  Will they puh-leeze quit with this bs over and over and over.  Sheesh!

Edited June 7, 2022 by Jerno
.

[Excel]

Just now, kotsak said:

How many times have we heard this crapola?

It seems to be daily, not sure what's worse, the government depts who supposedly make these statements or the media who report it ?

[smedly]

and the top "wood award of the week goes to" 

[RandiRona]

Recycle the same talking points over and over and over and over and over and over and over and over and over and over and over and over and over and over till people stop paying attention.

[RichardColeman]

5 hours ago, webfact said:

Thailand is aiming to reset its entire tourism industry by pivoting away from mass tourism to one which focuses on quality over quantity.

Translation : If we get half or less of  the tourists we madly predict we will reclassify them as high-spending tourists later in the year.

[Will B Good]

Words fail me.

[Enzian]

Come to the Nana area of Sukhumvit and I can give you a tour of places filled with guys whose looks will make you wish you'd never made a bad decision in your life. I hate to bad mouth my fellow westerners, but man, some of these guys look burned out and sketchy--and they are the ones providing a lot of Thais with the means to survive, so there.

[Gottfrid]

I am for that! Better up! Give all arrivals a survey, with 5 questions if they are a quality tourist. Must also provide copy of bank account with not smaller than 5 million euro or dollar.

[RafPinto]

8 hours ago, webfact said:

For Hua Hin, it is this new focus which will underpin the ambitious plans to develop the city, along with neighboring Cha Am, into Thailand’s premier destination for health and wellness.

????????????Leally