ROI ET (NNT) - The 23rd edition of the World Jasmine Rice Festival is being held in Roi Et province from December 11 to 13. This annual three-day event, dedicated to showcasing Thai Jasmine rice to global markets, features advancements in rice production, processing, and technology for enhancing product value.

 

According to Minister of Agriculture and Cooperative Captain Thammanat Prompao, the festival’s role is to attract international importers and showcase Thai rice. A highlight of the event is the ’Tung Kula Rong Hai’ jasmine rice, a unique variety from Roi Et known for its whiteness, softness, and fragrance. This rice is a Geographical Indication (GI) product, highly regarded worldwide for its quality.

 

The event serves as a platform to showcase modern technology and innovation as vital tools for adding value to Thailand’s agricultural products and providing local farmers with best practices to help enhance their production.

 

Organized by the Office Of Provincial Commercial Affairs in Roi Et, the event is set to witness the signing of Memorandums of Understanding (MOUs) between Thai rice producers and international buyers.

 

At the 2023 World Rice Festival, visitors are invited to take part in various cultural activities, view various rice-centric exhibits, enjoy cooking presentations from Iron Chef Thailand, and attend informative seminars led by rice specialists from Thailand and abroad. The festival also facilitates business connections between Thai and international rice traders and merchants.

 

By Woraprat Lerpaisal

 

Full story: NNT 2023-12-12

 

- Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here.

 

Get our Daily Newsletter - Click HERE to subscribe

Well, if they haven't got the the perfect role model! 

14 hours ago, snoop1130 said:

A highlight of the event is the ’Tung Kula Rong Hai’ jasmine rice, a unique variety from Roi Et known for its whiteness, softness, and fragrance

Must be different from the last bag of Jasmine rice I bought.

It was well below the Jasmine rice standard of old.

14 hours ago, 2baht said:

Well, if they haven't got the the perfect role model! 

If only he wore a pair of gem encrusted spectacles, played the piano and sang rocket man...

They hold the World Jasmine Rice Festival yet declined to submit an entry in the recent International competition for the best rice. 🤔