Popular Post webfact Posted April 15 Popular Post Share Posted April 15 The National Soft Power Strategy Committee of Thailand is setting its sights on transforming traditional events into world-renowned festivals throughout the country’s 77 provinces. This objective will be achieved through comprehensive research and festival organisation training. The committee’s vice president, Dr Surapong Suebwonglee, highlighted the need to better manage the country’s numerous attractions. He opined that the country’s festivals, if harnessed effectively, could significantly boost the tourism sector. This could be especially true for annual flagship festivals, which are capable of consistently attracting a substantial number of tourists. Focusing on the government’s flagship policy of soft power, Dr Surapong drew parallels with South Korea’s successful utilisation of cultural products to escape the middle-income trap. He asserted that Thailand has the potential to follow a similar trajectory. According to Dr Surapong, events such as Songkran and Loy Krathong need to be elevated to world-class festivals. To achieve this, he suggested more research and training of personnel, in coordination with academies across all provinces. Soft power committee He also proposed that each province should establish its own soft power committee. These committees would be responsible for creating unique city festivals, setting them apart from others. Initial projects could be launched in provinces that already have sufficient infrastructure, manpower, and assets, with Nakhon Ratchasima being a prime candidate due to its established local soft power committee. Dr Surapong emphasised the central role of the private sector in leading most festivals, with the government functioning as a facilitator and securing momentum from investors. A draft of the Thailand Creative Content Agency (THACCA) Act is currently open for public opinion until the end of April. This legislation aims to establish a one-stop service agency for promoting festivals and ten other soft power industries. The draft is scheduled for submission to the Cabinet for legislation preparation by mid-next year. In anticipation of the THACCA Act, the fiscal budget related to soft power promotion would be distributed through various bodies such as the Tourism Authority of Thailand, the Thailand Convention and Exhibition Bureau (TCEB), or the Culture Ministry. TCEB President Chiruit Isarangkun Na Ayuthaya identified five potential sectors for festival organisation in Thailand: art and culture, creative and lifestyle, entertainment, sports, and innovation. He revealed that TCEB plans to support more than 30 large events and festivals in fiscal 2024, which are expected to attract around 2.3 million visitors and generate over 3.6 billion baht. Among the notable events lined up are the Money 20/20 Expo in Bangkok in April, the Mango Art Festival in Bangkok in May, and the Isan Creative Festival in Khon Kaen, scheduled to take place from June 29 to July 7, reported Bangkok Post. by Alex Morgan PHOTO VIA:John Thomas FROM:Unsplash.com Source: The Thaiger 2024-04-15 Get our Daily Newsletter - Click HERE to subscribe 1 1 3 Link to comment Share on other sites More sharing options...
Popular Post VinnieK Posted April 15 Popular Post Share Posted April 15 Another 'hub' coming.. 2 2 Link to comment Share on other sites More sharing options...
Honey Badger With A Badge Posted April 15 Share Posted April 15 Thailand hub-ing its way to the future I see... Link to comment Share on other sites More sharing options...
brianthainess Posted April 15 Share Posted April 15 More committees to be set up $$$$$ 1 1 Link to comment Share on other sites More sharing options...
hotchilli Posted April 15 Share Posted April 15 1 hour ago, webfact said: The National Soft Power Strategy Committee of Thailand is setting its sights on transforming traditional events into world-renowned festivals throughout the country’s 77 provinces. This objective will be achieved through comprehensive research and festival organisation training Thailand seeking to become the playground of the world.. 1 Link to comment Share on other sites More sharing options...
scorecard Posted April 15 Share Posted April 15 7 hours ago, webfact said: The National Soft Power Strategy Committee of Thailand is setting its sights on transforming traditional events into world-renowned festivals throughout the country’s 77 provinces. This objective will be achieved through comprehensive research and festival organisation training. The committee’s vice president, Dr Surapong Suebwonglee, highlighted the need to better manage the country’s numerous attractions. He opined that the country’s festivals, if harnessed effectively, could significantly boost the tourism sector. This could be especially true for annual flagship festivals, which are capable of consistently attracting a substantial number of tourists. Focusing on the government’s flagship policy of soft power, Dr Surapong drew parallels with South Korea’s successful utilisation of cultural products to escape the middle-income trap. He asserted that Thailand has the potential to follow a similar trajectory. According to Dr Surapong, events such as Songkran and Loy Krathong need to be elevated to world-class festivals. To achieve this, he suggested more research and training of personnel, in coordination with academies across all provinces. Soft power committee He also proposed that each province should establish its own soft power committee. These committees would be responsible for creating unique city festivals, setting them apart from others. Initial projects could be launched in provinces that already have sufficient infrastructure, manpower, and assets, with Nakhon Ratchasima being a prime candidate due to its established local soft power committee. Dr Surapong emphasised the central role of the private sector in leading most festivals, with the government functioning as a facilitator and securing momentum from investors. A draft of the Thailand Creative Content Agency (THACCA) Act is currently open for public opinion until the end of April. This legislation aims to establish a one-stop service agency for promoting festivals and ten other soft power industries. The draft is scheduled for submission to the Cabinet for legislation preparation by mid-next year. In anticipation of the THACCA Act, the fiscal budget related to soft power promotion would be distributed through various bodies such as the Tourism Authority of Thailand, the Thailand Convention and Exhibition Bureau (TCEB), or the Culture Ministry. TCEB President Chiruit Isarangkun Na Ayuthaya identified five potential sectors for festival organisation in Thailand: art and culture, creative and lifestyle, entertainment, sports, and innovation. He revealed that TCEB plans to support more than 30 large events and festivals in fiscal 2024, which are expected to attract around 2.3 million visitors and generate over 3.6 billion baht. Among the notable events lined up are the Money 20/20 Expo in Bangkok in April, the Mango Art Festival in Bangkok in May, and the Isan Creative Festival in Khon Kaen, scheduled to take place from June 29 to July 7, reported Bangkok Post. by Alex Morgan PHOTO VIA:John Thomas FROM:Unsplash.com Source: The Thaiger 2024-04-15 Get our Daily Newsletter - Click HERE to subscribe Boost renowned attractions... How about some focused work to strongly boost manufacturing etc., capability, efficiency, entrepreneurship, etc. Link to comment Share on other sites More sharing options...
BayArea Posted April 15 Share Posted April 15 12 hours ago, webfact said: The National Soft Power Strategy Committee of Thailand 🤣 Link to comment Share on other sites More sharing options...
jacko45k Posted April 16 Share Posted April 16 18 hours ago, hotchilli said: Thailand seeking to become the playground of the world.. Certainly getting harder to get work done. Pool guy who used to come regular, (years ago) has not been seen for some time.....he seems to get a lot of days off now. Sure are a lot of red days on my calendar too.... Link to comment Share on other sites More sharing options...
Emdog Posted April 16 Share Posted April 16 The photo appears to be from a celebration of Holi, a Hindu festival. It already has plenty of "renown" and not so much in Thailand. Try India. duh Link to comment Share on other sites More sharing options...
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