Tourism Siam Amazing Park Commits 300 Million Baht to Water Park Revamp New Rides from China & India

[Georgealbert]

 

Pictured courtesy of Khaosod.

 

Siam Amazing Park, an amusement and water park, has announced a major 300 million baht investment plan to revitalise its water park facilities, including the purchase of new rides from suppliers in China and India.

 

Mr. Wuthichai Lueangamornlert, CEO of Siam Park City Group, which operates the well-known Siam Amazing Park (formerly Suan Siam), revealed that the company is taking strategic advantage of global market shifts caused by US trade tariffs under former President Donald Trump’s administration. This has led to a pivot away from traditional European and American ride suppliers toward more cost-effective alternatives in Asia.

 

The renovation project, which is expected to take 3–4 years, forms part of the company’s 2025 operations roadmap. It includes both the acquisition of brand-new attractions and upgrades to existing equipment, all aimed at improving customer experience and drawing more visitors.

 

“Following the COVID-19 crisis, we experienced severe liquidity issues, with outstanding debts reaching approximately 1 billion baht,” said Mr. Wuthichai. “We’ve had to restructure our debt with the banks, using our revenue mainly to pay interest. But we’re now seeing signs of economic recovery, and the banks are ready to support our investment plans moving forward.”

 

The company aims to reinvigorate customer interest without slashing prices further. Visitor numbers have dropped by 20–30% post-pandemic, prompting a strategic shift from price-cutting to investment in quality and innovation.

 

“We’re focusing on three core actions: revitalisation, refurbishment, and reinvestment. Our goal is to regain momentum and prepare for the expected rebound in the tourism and leisure sector by 2027,” Mr. Wuthichai added.

 

Siam Amazing Park hopes that these investments will position it as a leading destination for family entertainment in Thailand and Southeast Asia once again.

 

 

  Adapted by Asean Now from Khaosod 2025-05-12.