Tourism Bangkok and Koh Samui Shine as Europe’s Favorite Getaways

[webfact]

Sasikan Wattanachan. Picture courtesy of The Nation

 

Bangkok and Koh Samui have nabbed the limelight, with Thailand reigning supreme as the top summer getaway for European travellers for a second consecutive year.

 

According to an Agoda survey, travellers from Germany, France, the UK, the Netherlands, and Spain are leading the charge, keen on the country’s dynamic culture and idyllic beaches.

 

As Deputy Government Spokesperson Sasikan Wattanachan notes, Thailand's year-round efforts to energise tourism are clearly paying off.

 

As temperatures in Europe rise, so too does interest in Thai destinations. The survey points out a notable upswing in hotel searches from countries like Greece, showing a 67% increase; the Czech Republic with a bump of 26%; and Poland up by 16%.

 

This data underpins Thailand's magnetic appeal as a top-tier holiday spot, drawing Europeans eager for an exotic escapade. The islands of Koh Samui and Phuket have particularly caught the eye, thanks in part to exposure from HBO's "The White Lotus", heightening interest among Western holidaymakers.

 

Despite a modest dip of 2.7% in overall international footfall in 2025, the Thai tourism scene isn't waving the white flag. Recent stats from late May to early June spotlight a tourism upswing, with a 29.3% rise in visitors from close quarters like Malaysia and a 9.6% climb in long-haul entries.

 

The influx showcases Thailand's unwavering strength in attracting holidaymakers globally.

 

Tourism remains a cornerstone of Thailand's economic structure, as stressed by Sasikan. The country’s devotion to orchestrating vibrant year-round events continues to draw tourists. With such strategic focus, Thailand retains its allure as a prime European getaway.

 

  Adapted by ASEAN Now from THe Thaiger 2025-06-06

 

 

[ozz1]

1st they say tourists are down they can't lie straight in bed

[spidermike007]

The last thing in the world Samui needed was more popularity. I left 10 years ago as it became unbearable with the number of tourists, the traffic, the congestion, the Russians, the filth, the grime, the overpricing, and the obnoxious attitude of so many of the local people who were completely jaded. Yikes. No thanks. 

[watchcat]

5 hours ago, webfact said:

This data underpins Thailand's magnetic appeal as a top-tier holiday spot, drawing Europeans eager for an exotic escapade. The islands of Koh Samui and Phuket have particularly caught the eye, thanks in part to exposure from HBO's "The White Lotus", heightening interest among Western holidaymakers.

 

Yes, but who the heck goes to Bangkok for a holliday?  , insane?

[hotchilli]

10 hours ago, webfact said:

According to an Agoda survey, travellers from Germany, France, the UK, the Netherlands, and Spain are leading the charge, keen on the country’s dynamic culture and idyllic beaches.

What no Chinese... I wonder where they've gone this year?

[newbee2022]

10 hours ago, webfact said:

Sasikan Wattanachan. Picture courtesy of The Nation

 

Bangkok and Koh Samui have nabbed the limelight, with Thailand reigning supreme as the top summer getaway for European travellers for a second consecutive year.

 

According to an Agoda survey, travellers from Germany, France, the UK, the Netherlands, and Spain are leading the charge, keen on the country’s dynamic culture and idyllic beaches.

 

As Deputy Government Spokesperson Sasikan Wattanachan notes, Thailand's year-round efforts to energise tourism are clearly paying off.

 

As temperatures in Europe rise, so too does interest in Thai destinations. The survey points out a notable upswing in hotel searches from countries like Greece, showing a 67% increase; the Czech Republic with a bump of 26%; and Poland up by 16%.

 

This data underpins Thailand's magnetic appeal as a top-tier holiday spot, drawing Europeans eager for an exotic escapade. The islands of Koh Samui and Phuket have particularly caught the eye, thanks in part to exposure from HBO's "The White Lotus", heightening interest among Western holidaymakers.

 

Despite a modest dip of 2.7% in overall international footfall in 2025, the Thai tourism scene isn't waving the white flag. Recent stats from late May to early June spotlight a tourism upswing, with a 29.3% rise in visitors from close quarters like Malaysia and a 9.6% climb in long-haul entries.

 

The influx showcases Thailand's unwavering strength in attracting holidaymakers globally.

 

Tourism remains a cornerstone of Thailand's economic structure, as stressed by Sasikan. The country’s devotion to orchestrating vibrant year-round events continues to draw tourists. With such strategic focus, Thailand retains its allure as a prime European getaway.

 

  Adapted by ASEAN Now from THe Thaiger 2025-06-06

 

 

Perfect.

I don't live neither in Bangkok nor on Samui.

So some years more privacy 🎉

[cjinchiangrai]

Figures, Samui has to be the least Thai place in Thailand. OK beaches but everything is whitewashed for the tourists.

[blaze master]

This article is all over.the map.

 

Web searches dont translate into anything. Then there is reality......

 

14 hours ago, webfact said:

Despite a modest dip of 2.7% in overall international footfall in 2025

 

 

[GreasyFingers]

Where do they get this rubbish. Where are the Europeans. 

 

Thai Enquirer 4 June:

• Sorawong Thienthong, the Minister of Tourism and Sports, revealed the tourism situation
from January 1 to June 1. During this period, over 14 million foreign tourists have entered
Thailand, generating 676 billion Baht in revenue.
❖ Year-on-year the total number of tourists (until June 1) saw a decline of 2.77%
❖ The top 5 nationalities of tourists were:
➢ China 1,967,399 visitors
➢ Malaysia 1,926,984
➢ India 985,197
➢ Russia 964,167
➢ South Korea 677,448

[Quentin Zen]

15 hours ago, webfact said:

According to an Agoda survey

 

Still a thing in 2025......  can't wait until the AI bots get more creative.  in 100-years, humans will have no idea how to write, read, think, or .......   ah, I forgot.   My IQ is 75, 3rd highest in the world.  

[captain_shane]

Should I start a blog with the sole topic of being how <deleted>ty thailand is with the intention of keeping people out?

[captain_shane]

3 hours ago, Quentin Zen said:

 

Still a thing in 2025......  can't wait until the AI bots get more creative.  in 100-years, humans will have no idea how to write, read, think, or .......   ah, I forgot.   My IQ is 75, 3rd highest in the world.  

India has an average 74iq saar

[drgoon]

Yeah whatever...  

[KannikaP]

Which Europeans come to Thailand in the summer when it is nice and warm at home, and even hotter here?

[cjinchiangrai]

On 6/6/2025 at 11:00 PM, captain_shane said:

India has an average 74iq saar

55555

[crazykopite]

On 6/6/2025 at 6:58 AM, spidermike007 said:

The last thing in the world Samui needed was more popularity. I left 10 years ago as it became unbearable with the number of tourists, the traffic, the congestion, the Russians, the filth, the grime, the overpricing, and the obnoxious attitude of so many of the local people who were completely jaded. Yikes. No thanks. 

how do you know all this if you left 10 years ago

[spidermike007]

2 hours ago, crazykopite said:

how do you know all this if you left 10 years ago

I have friends who still live there and they give me regular reports, and I visit there at least once a year. I still enjoy a visit but I'm really glad I left.