Report Thailand Post Diversifies with Specialised Logistics Shift

[snoop1130]

Picture courtesy of Bangkok Post

 

In a decisive strategic pivot, Thailand Post is now focusing on specialised logistics services to mitigate risks from fluctuating e-commerce parcel volumes. This transition stems from a notable shift by e-commerce giants towards more economical delivery providers, coupled with a slowdown in online retail growth, as noted by Thailand Post president, Dhanant Subhadrabandhu.

 

E-commerce Shift and New Ventures

 

With major e-commerce platforms driving the bulk of parcel traffic, Thailand Post is keen to diversify its revenue stream. By targeting a new, stable customer base, it plans to offer tailored services such as home delivery of medical supplies for humans and pets. This initiative demands precise logistics management, including identity verification, temperature control, and same-day delivery.

 

Although the volume from these new services is smaller compared to e-commerce, the growth potential and reduced risk from varied customer sources make it an attractive venture. This strategic shift allows Thailand Post to build stronger brand connections and customer loyalty.

 

Investment and Infrastructure

 

To support this transformation, Thailand Post is investing 1 billion baht in automating its 19 nationwide distribution centres, with a focus on enhancing the Ratchaburi hub to cater to western and southern regions. This investment aims to bolster Thailand Post’s extensive express delivery network, spanning over 50,000 locations.

 

Currently, the logistics arm of Thailand Post accounts for 43% of its total revenue. The company prioritises sustaining the grassroots economy over maximising profits, reinforcing its commitment as a state enterprise.

 

Pet Healthcare Logistics Initiative

 

Recently, Thailand Post launched a specialised pet healthcare logistics service, in collaboration with Chulalongkorn University’s Faculty of Veterinary Science and Bangkok Animal Hospital. This service integrates EMS delivery to distribute veterinary medicines efficiently, reducing hospital wait times and congestion.

 

This partnership caters to a burgeoning pet market, which in 2024 was valued at 664 billion baht. As pet ownership grows, especially among dogs and cats, the demand for veterinary and logistics services is expected to rise, presenting lucrative prospects for Thailand Post.

 

By addressing these niche markets, Thailand Post is not only diversifying its portfolio but is also positioning itself as a key player in the evolving logistics landscape.

 

  Adapted by ASEAN Now from Bangkok Post 2025-06-23