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The Rise of Samsung: Why Apple Is Losing Ground in the Smartphone War

 

The rising demand for the best foldable phones is great for Samsung and not so great for Apple. Now, a new report shows Samsung is eating into Apple's market lead in the U.S. after the iPhone maker saw a rare double-digit dip last quarter. In the second quarter of 2025, Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%, according to data from Canalys.

 

That means Samsung managed to close the market share gap between it and Apple from 33% a year ago to 18% last quarter. Much of Samsung's second-quarter improvement hinged on its more affordable Galaxy A series, like the Galaxy A36. That just goes to show that the race for the best cheap phones is heating up alongside rising prices. Samsung's premium offerings, particularly the Galaxy Z Fold 7 and Z Flip 7 that debuted last month, have also gained plenty of traction on social media for their surprising durability and value.

 

Canalys credits Samsung's record Q2 growth to its strategy of "smart volume," a focus on offering a wider range of products at different price levels compared to Apple's line-up. Samsung's Galaxy and Z phone lineups start at $650 (for the Galaxy S24 FE) and go up to $2,400 (for the 1TB storage option Galaxy Z Fold 7).

 

More:

https://www.tomsguide.com/phones/apples-smartphone-market-share-plummets-as-samsung-surges-heres-why

Posted

I've been perfectly happy with my $175 Samsung A05s for well over a year.  I can buy a very serviceable Samsung today for $150.  I don't think I can touch a new IPhone for that price.  And once you're up over around $200, I've found that the features on offer just don't justify the higher price.  Of course, that's mostly down to personal preference.

 

I'd be more focused on margin dollars than sheer volume.  My guess is that Apple still makes more money on a smaller volume and even a shrinking market share.  Gotta hand it to them.  They're great at separating customers from their money.  Even after the sale when they rake in subscriptions.

 

 

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