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Newcastle To Re-name St James' Park


coxhoedave

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So Mike Ashley has decided to take NUFC off the market as no-one will match his £80 million price tag......but that's not the best bit. He has taken the decision to sell off the stadium's "naming rights" for next season

Personally I would love to see it simply THE ASHLEY STADIUM.

Some other ideas I've heard banded about are

The STADIUM OF DARKNESS..... THEATRE OF DELUSION......MARY POPPINS PARK or maybe something simple such as THE SAN GIRO.

Any one out there got any ideas?

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Its a disgrace that will do nothing more than cement the hatred barcode United (aka- shit Juventus) already feel for the contemptuous man.......!

I feel sorry for the Geordies.

redrus

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from the Guardian..

Freddy Shepherd has voiced his horror at Mike Ashley's decision to auction the naming rights to St James' Park.

When, late last night, Ashley announced Newcastle United was no longer for sale and that Chris Hughton had been confirmed as the club's manager, the owner also declared he would be seeking to sell the rights to rename the ground. While Newcastle fans have mixed feeling about Hughton's appointment they are virtually unanimous in their outrage regarding a possible stadium sponsorship.

"I suppose nothing surprises me about the current regime but the fans will be horrified, angry and upset," said Shepherd, Newcastle's former chairman. "They have had to put up with a lot in recent months. This is just another blow."

Shepherd revealed that, in 1997, he and his co-directors had taken just "one or two" minutes to veto the idea of even discussing marketing the naming rights.

Ashley, the club's current owner, has very different ideas and sees lining up a similar deal as the chance to raise about £5m a season towards player purchases. In contrast, Shepherd believes selling the right to change St James' Park's name is heresy. "I appreciate we are living in a commercial world," he said. "But there are some things money can't buy.

"St James' Park is one of the most famous stadia not just in Europe but the world. You can go anywhere on this planet and everyone knows St James' Park is the home of Newcastle United. The two are synonymous."

Indeed as St James' is such an evocative address it is possible a branding specialist may advise a sponsor to compromise and tweak rather than entirely alter the stadium name but Shepherd remains appalled.

"We had the chance to change the name of the ground when I was chairman," he said. "It was just after flotation, big-name companies were falling over themselves to get involved in football and Newcastle were then right up there with the Manchester Uniteds, Liverpools and Arsenals.

"We were offered something like £3m for a five-year deal but the money could have been 10 times that and I would still not have been interested. The decision not to go down that road was one of the easiest we ever made as a board. I can recall raising the subject with my fellow directors, recommending we reject the idea and within a minute or two, they had agreed and moved on to the next item on the agenda.

"I just can't imagine St James' Park being called anything else. Whatever next? Why don't they just go the whole hog and change the name of the club itself?"

With the collapse of the local businessman Barry Moat's attempt to buy Newcastle for £80m, Ashley has pledged to invest a further £20m with an unspecified percentage of that sum being made available to Hughton during the January transfer window.

Yet even the promise of such largesse failed to pacify furious fans yesterday. Colin Whittle of the Newcastle United Supporters Trust, typified a militant mood. "Now, as his latest slap in the face to the fans and the city as a whole, Mike Ashley wants to sell off the famous name of St James' Park," he said. "Everything he does now seems calculated to thumb a nose at his customers."

Despite Hughton's feat in steering Newcastle to the top of the Championship in his previous caretaker capacity, Neil Mitchell, NUST's chair, was underwhelmed by his promotion: "Chris Hughton's appointment shows Mike Ashley continues to call the wrong shots," he said. "We still await a manager with a proven record.

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if they had any class they would rename it after Sir Bobby

no money in that though is there?

freddie shepherd is a massive gobshite by the way.

Agreed. Funny how Shepherd is trying to model himself as a saint, people must have short memories if they can't remember some of his antics.

I reckon they should go for a Thai sponsor; how about The Big C Stadium?

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He can call it what he likes it will always be St James' Park to the fans. The same way he will always be a fat little cockney b*st*rd with no class, remember him downing the pint.

Theatre of Nightmares? Was that the 5 nil nightmare the reds suffered at the hands of Shearer and co?

Sir Bobby? Remind me how many world cups he won with England, that's right 0

How many cups he won at Newcastle 0

He was a nice bloke but that in no way warrants the club bearing his name.

Stadium of Sh*te? No that's already been taken.

What's needed is him gone, and the next manager giving the same time Sir Alex was giving at Man unt also Barton gone, and no more players who can't make a simple pass like a lot of the ones we just got rid of.

We need good entertaining football like we had in the late 90s, with motivated players not mercenaries.

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Theatre of Nightmares? Was that the 5 nil nightmare the reds suffered at the hands of Shearer and co?

:)

I was at that game, at 2 down we just turned round and sang to each other for the whole game, all the Geordies were totally perplexed...... "why are they going mental and singing, when they're 1.2.3.4.5 nil down?". You can just tell when your gonna have a bad day....! :D

It wasn't sufferance me ol pal, May and what you win in that month makes your season, not a daft loss to a vastly inferior team....... (Anfield last week)

redrus

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Aren't they calling in the centre dot now........ :D

I was actually thinking more of the disappointment over the last few years........ :)

Is that a politically correct thing............?!? :D

What disappointment, Newcastle are only big because of their fan base, they have no right to win anything and, cannot be disappointed with their previous lot....!

redrus

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Fan base, you forget our number 9s, FA Cups and the attacking football that had you sitting on the edge of your seat in the 90s,

fortress St James we did'nt always win but it was a hel_l of a ride!

Top of the championship so we don't deserve to win it? as Oz would say Boll**ks man!

Edited by MRDave
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Newcastle United managing director Derek Llambias hopes a new jumbo TV screen at St James' Park will placate Magpies fans angry over the club's plans to sell the naming rights to the stadium. Any sponsorship of the ground will include @StJames'Park in its official title.

Full story: The Sun

Sounds like a sensible solution to the naming rights.

Don't have this problem at Barnsley!

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Newcastle United managing director Derek Llambias hopes a new jumbo TV screen at St James' Park will placate Magpies fans angry over the club's plans to sell the naming rights to the stadium. Any sponsorship of the ground will include @StJames'Park in its official title.

Full story: The Sun

Sounds like a sensible solution to the naming rights.

Don't have this problem at Barnsley!

So in theory it could be Northern Rock Stadium @ St James' Park. Doesn't exactly roll off the tongue.

Edit to add, with the barcode kit, perhaps just The Rock @ St James' Park would be better. :) Can I copyright this?

Edited by bkkjames
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Sounds like a sensible solution to the naming rights.

Yes indeed I would most certainly agree about it being a sensible solution.

However looking ahead to next season I think a high profile company would be ideal. Portaloo is a company that springs to mind.

PORTALOO@StJames'ParkStadium

Ash-bog.png

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