-
Recently Browsing 0 members
- No registered users viewing this page.
-
Topics
-
-
-
Popular Contributors
-
-
Latest posts...
-
36
THAILAND LIVE Thailand Live Friday 4 July 2025
Thailand’s Car Market Faces Turbulence Amid Dealer Closures Picture courtesy of Khaosod Thailand’s car market is currently navigating challenging terrain as economic and political headwinds threaten its stability. According to the Kasikorn Research Centre, more than 50 car dealerships may shut their doors this year, signalling a significant shift in the industry landscape. Full Story: https://aseannow.com/topic/1365720-thailand’s-car-market-faces-turbulence-amid-dealer-closures/ -
29
Crime Sri Lankan Man Caught Smuggling Ball Pythons in Underwear at Suvarnabhumi Airport
I guess it's fair to assume the pythons weren't overly excited. -
129
Community Greek Man Stricken by Mysterious Illness Left Without Treatment as Funds Run Dry in Rayong
Disciple of nature Sir. Nature has all the answers. -
0
Report Thailand’s Car Market Faces Turbulence Amid Dealer Closures
Picture courtesy of Khaosod Thailand’s car market is currently navigating challenging terrain as economic and political headwinds threaten its stability. According to the Kasikorn Research Centre, more than 50 car dealerships may shut their doors this year, signalling a significant shift in the industry landscape. Production Targets in Jeopardy Surapong Paisitpatanapong, spokesperson for the Automotive Industry Group, indicates that Thailand’s ambitious vehicle production target of 1.5 million units by 2025 is likely to be downgraded. Economic uncertainties, coupled with lingering impacts from previous US tariffs, have dulled the competitiveness of Thai automobiles on the global stage. With production already experiencing a downturn of 7.83% in the first five months of the year, reaching 594,492 units, the outlook remains bleak. Although May saw a 10% production increase, driven primarily by electric vehicles (EVs), overall targets seem increasingly distant. Dealer Struggles and Strategic Shifts Dealers are grappling with rising expenses due to unsold inventory and high interest rates, as well as a predicted contraction in sales to 565,000 units by 2025. Some dealerships have started rethinking their strategies by transforming into sales-only entities, expanding service operations, or pivoting towards Chinese car brands. Contraction and Expansion: A Market in Flux The total number of car dealerships is expected to decrease from 2,197 in 2024 to about 2,146 by 2025. Japanese and Western brands are expected to bear the brunt, while Chinese manufacturers continue to make inroads, particularly in the BEV and plug-in hybrid sectors. Chinese brands, despite their growth, are also encountering headwinds. NETA, an EV brand, is contending with liquidity issues affecting its Thai operations, leading to a reduction in its dealer network. Changes Among Luxurious Brands Mercedes-Benz Thailand has also experienced changes. The Benz Star Flag dealership will cease to be an official service centre by July 2025. Similarly, Benz Metro Autohaus will transition to representing a new Chinese brand yet to debut in Thailand. A Mixed Outlook for Japanese Giants Japanese carmakers are cautiously optimistic. Toyota anticipates a 5% sales increase, aiming for a market share of 38.5% this year. Meanwhile, Suzuki predicts a more modest scenario, with expected declines attributed to diminishing purchasing power and political instability. To combat these challenges, Japanese manufacturers are focusing on enhancing after-sales services. Toyota has rolled out a comprehensive service campaign across its centres, and Suzuki is expanding its service network to boost customer satisfaction. In conclusion, Thailand’s car market is in the throes of transformation, requiring adaptability and strategic pivots as stakeholders strive to navigate economic obstacles and shifting consumer preferences. As Chinese brands gain traction, traditional manufacturers remain determined to maintain their competitive edge in this evolving landscape. Adapted by ASEAN Now from Khaosod 2025-07-04 -
220
My view today.
The wife wanted to get out today, so we took a little trip up to Chiang Dao… -
14
Report Phuket Cannabis Shops Raided in Major Regulatory Crackdown
Its Thailand pal "trash from abroad" is their bread and butter, lets not forget we are here too, before you get too superior.
-
-
Popular in The Pub
.thumb.jpeg.d2d19a66404642fd9ff62d6262fd153e.jpeg)
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now