TAT to use 'Dream Tourism' initiative to appeal to domestic tourists

BANGKOK, 10 July 2013 (NNT) – The Tourism Authority of Thailand is aiming to increase the number of foreign visitors to Thailand to 28 million persons next year, while also increasing the number of domestic tourists by implementing the "Dream Tourism" initiative.

The TAT's Dream Tourism model aims to appeal to Thais' dreams of traveling the ways they want to. The TAT has indicated it will use this model to promote domestic tourism in the year 2014, and will carry out the promotion simultaneously with its "Fall in Love with Thailand" campaign, to achieve year-round tourism activity.

The tourism authority also aims to place greater importance on the tourism activities of the underprivileged and the handicapped.

In the meantime, the TAT has laid down a strategy to pull in more tourists from the middle and lower segments of growing markets that include China, Russia and India. By this attempt, it expects to increase the number of foreign visitors by 13% to 28 million.

The TAT also expects to increase the spending by Thai tourists by 9% and increase the number of trips by Thais to 136 million in 2014.


-- The Nation 2013-07-10

Great. More Chinese, Russians and Indians.

Sounds more like a nightmare than a dream.

"The TAT's Dream Tourism model aims to appeal to Thais' dreams of traveling the ways they want to. "

What exactly does this mean?

"The TAT's Dream Tourism model aims to appeal to Thais' dreams of traveling the ways they want to. "

What exactly does this mean?

Becoming monks and travelling by private jet ? The women can make their own arrangements.

Oh GREAT, just what we need. MORE low end Chinese, Russian and Indian tourists.

So will Pattaya and Phuket now make Russian the official second language?

Oh GREAT, just what we need. MORE low end Chinese, Russian and Indian tourists.

So will Pattaya and Phuket now make Russian the official second language?

How does " hansum man " translate ? Hansum manski ?

Thais already engage in ample dreaming without TAT's hucksters encouraging them to do more.

the TAT has laid down a strategy to pull more tourists from the middle and lower segments of growing markets that include China, Russia and India.

One can only assume that the recent conference to decide how to boost high-end tourists to 40% finally saw sense, and that the TAT has done a U-turn, and will in future try to boost those parts of the market which actually work, rather than continuing to live in Amply-Rich Elite-HiSo La-La Land ?

In which case good for them, it's a far better plan, they must have been reading Thai-Visa !

These "Domestic Tourists" would be the ones who recently got a minimum wage increase to 300 baht and now have plenty of money to travel, right?

Wasn't it just last week the minister was telling us how he wanted to increase the high end tourists?

Now TAT want to entice more bottom end tourists.

The ones in the middle must be feeling left out.

They are at 28 Million, now????

"The TAT's Dream Tourism model aims to appeal to Thais' dreams of traveling the ways they want to. "

What exactly does this mean?

Most Thai's can only dream of a holiday like the Farang has , so I guess it makes thai sense , most Thai's can only dream

They are at 28 Million, now????

Apparently the high-enders aren't coming. When all else fails, the others will suffice (and at least the numbers can be attained)

Great. More Chinese, Russians and Indians.

Sounds more like a nightmare than a dream.

well you are free to move out Thailand if you dont like those people ..dont forget they participate to the Thai economy ...

Oh GREAT, just what we need. MORE low end Chinese, Russian and Indian tourists.

So will Pattaya and Phuket now make Russian the official second language?

well without Russians in Pattaya you can close half of the hotels , the restaurants etc ...... not to mention the night bars

"The tourism authority also aims to place greater importance on the tourism activities of the underprivileged and the handicapped."

As an able-bodied person, I struggle to walk down the footpaths in Thailand's tourist areas. I don't know how someone with a physical disability could possibly cope. Perhaps putting money into getting basic infrastructure right woud be better spent than a PR campaign.

They were pushing for 25 million in 2014, now they have increased this to 28 mil. The campaign for quality high end tourists must be working.

TAT to use 'Dream NIGHTMARE Tourism' initiative to appeal to domestic tourists

hotel rooms AND facilities falling apart, stinking toilets, cockroaches and ants in the restaurants, dirty and polluted beaches...

Great. More Chinese, Russians and Indians.

Sounds more like a nightmare than a dream.

More Indians? Will be good for bedding manufacturers but the ladyboys will need more training in covert operations.

Thailand through out their scams, is becoming the most expensive destination in South East ASEAN

"The tourism authority also aims to place greater importance on the tourism activities of the underprivileged and the handicapped"

With utility poles and merchants' crap blocking the middle of every walking street in Chiang Mai and other smaller tourist areas, and no wheel chair ramps in most eating or guest house establishments, I doubt physically disabled individuals would have access to more tourism activities. Just another pipe dream without thinking out the details necessary to achieve the empty promises TIT

Phuket: TAT reveals ‘tourism strategy’ for 2014

Tourist arrivals in Phuket are expected to increase.

BANGKOK: -- The Tourism Authority of Thailand (TAT) has set a target for next year of 28.1 million international arrivals, it was announced yesterday.

The international tourists will bring in B1.326 trillion, the TAT estimates, a rise of 13 per cent on predictions for this year.

For the domestic market, the TAT has set a target of 136.8 million trips, which it says will push another B700 billion – an increase of 9 per cent – into the economy.

The announcement, made yesterday, confirms the magical target figure for total tourism revenue in 2014 – already widely bandied about – of just over B2 trillion.

The figures were revealed as part of the TAT’s revelation of its action plan for 2014. All the big wheels on the government were at the presentation at the Queen Sirikit National Convention Centre in Bangkok: Somsak Pureesrisak, Minister of Tourism and Sports; TAT Governor Suraphon Svetasreni and the six TAT Deputy Governors.

Mr Suraphon said that “Thainess” and “balance” will be the key words driving strategies in the future. This will apply to target customer segments, source markets, earnings and sustainability. In his speech he identified key points of the TAT plan:

* To focus on the core theme of “Higher Revenue through Thainess.” The TAT “will attract tourists with the Charm of Thainess, which include Thai Experience, Thai Way of Life, and Thai Culture”.

* To emphasise “Thainess” – Thainess to the World, Thainess Through Celebrities, Thainess Connected.

* To raise awareness of Thailand as a “Quality Destination” with a broad diversity of experiences that contribute to visitors’ “happiness”.

* To balance source markets and refocus customer segments to high-end markets.

* To reduce visitor congestion in the popular destinations by better balance in distribution of visitors nationwide and by boosting connectivity with other Asean countries.

* To “balance” the tourism season by promoting travel in the low season and promoting Green Tourism in order to lower the environmental impact of high visitor arrivals.

* To use new technology “to develop the TAT’s social customer relationship as a marketing tool to boost opportunities for visitors to network and share the experience of Thainess”.

* To use travel and tourism “as a means of creating awareness of love for Thailand”.

Thailand received just over 22 million international tourists in 2012. The figure for this year is predicted at 24.5 million.

Source: http://www.thephuketnews.com/tat-reveals-%E2%80%98tourism-strategy%E2%80%99-for-2014-40744.php


-- Phuket News 2013-07-10

"The TAT's Dream Tourism model aims to appeal to Thais' dreams of traveling the ways they want to. "

What exactly does this mean?

Most Thai's can only dream of a holiday like the Farang has , so I guess it makes thai sense , most Thai's can only dream

Just hope it reads better in Thai then, because made no sense to me at all.

Travelling the way you want to...taking a bus from the airport in Phuket?

What about the HI-SO's that YL wants? Or are you as sick as I am of the rich Russians coming and running their version of corruption/crime here?

Phuket: TAT reveals ‘tourism strategy’ for 2014

Tourist arrivals in Phuket are expected to increase.

BANGKOK: -- The Tourism Authority of Thailand (TAT) has set a target for next year of 28.1 million international arrivals, it was announced yesterday.

The international tourists will bring in B1.326 trillion, the TAT estimates, a rise of 13 per cent on predictions for this year.

For the domestic market, the TAT has set a target of 136.8 million trips, which it says will push another B700 billion – an increase of 9 per cent – into the economy.

The announcement, made yesterday, confirms the magical target figure for total tourism revenue in 2014 – already widely bandied about – of just over B2 trillion.

The figures were revealed as part of the TAT’s revelation of its action plan for 2014. All the big wheels on the government were at the presentation at the Queen Sirikit National Convention Centre in Bangkok: Somsak Pureesrisak, Minister of Tourism and Sports; TAT Governor Suraphon Svetasreni and the six TAT Deputy Governors.

Mr Suraphon said that “Thainess” and “balance” will be the key words driving strategies in the future. This will apply to target customer segments, source markets, earnings and sustainability. In his speech he identified key points of the TAT plan:

* To focus on the core theme of “Higher Revenue through Thainess.” The TAT “will attract tourists with the Charm of Thainess, which include Thai Experience, Thai Way of Life, and Thai Culture”.

* To emphasise “Thainess” – Thainess to the World, Thainess Through Celebrities, Thainess Connected.

* To raise awareness of Thailand as a “Quality Destination” with a broad diversity of experiences that contribute to visitors’ “happiness”.

* To balance source markets and refocus customer segments to high-end markets.

* To reduce visitor congestion in the popular destinations by better balance in distribution of visitors nationwide and by boosting connectivity with other Asean countries.

* To “balance” the tourism season by promoting travel in the low season and promoting Green Tourism in order to lower the environmental impact of high visitor arrivals.

* To use new technology “to develop the TAT’s social customer relationship as a marketing tool to boost opportunities for visitors to network and share the experience of Thainess”.

* To use travel and tourism “as a means of creating awareness of love for Thailand”.

Thailand received just over 22 million international tourists in 2012. The figure for this year is predicted at 24.5 million.

Source: http://www.thephuketnews.com/tat-reveals-%E2%80%98tourism-strategy%E2%80%99-for-2014-40744.php

-- Phuket News 2013-07-10

I wouldn't go to Phuket on a bet.

Well, a lot of tourists are gonna have their wet dreams come true, that's for sure.

Yes they should call the campaign : "In Your Dreams" or "Only in Your Dreams" or "Dream on Buddy"

For Thais reading this the expression is translated to: Not true, Get real, Keep on wishing cos it aint gonna happen.

TAT must be making this stuff up surly? (stop calling me Shirley!) They obviously don't have an advertising agency or even a sales team !

They must be a bunch of idiots, morons & fools.

Use the word dream in any campaign and they are saying its not real in the minds of the audience.

I think they copied this from Boeing.

Oh GREAT, just what we need. MORE low end Chinese, Russian and Indian tourists.

So will Pattaya and Phuket now make Russian the official second language?

well without Russians in Pattaya you can close half of the hotels , the restaurants etc ...... not to mention the night bars

Now that sounds like a real Dream idea, lets do it, Close the <deleted> restaurants close the <deleted> night bars, I agree lets make Pattaya into a quaint little fishing village where wealthy Americans come to spent their big bucks (Ops we already did that)

Great. More Chinese, Russians and Indians.

Sounds more like a nightmare than a dream.

Sounds like one more roll of the dice in the litany of crap shoots, but by all means keep consulting fortune tellers instead of professionals. And they won't allow casinos?

The only dreaming going on is at the TAT offices.