Beer tycoon Charoen to build 'Bangkok Snow Town'

[webfact]

Beer Tycoon To Build 'Bangkok Snow Town'

By Khaosod Online

BANGKOK: -- The Thais might witness the first snowfall in the capital city as the billionaire Charoen Sirivandhanabhadi, the owner of Chang Beer, announced a plan to build an artificial snow town in his mega project ‘Asiatique’.

Following the massive success of Asiatique Choreon Krung, TCC property – a property development company among the many subsidiaries of Mr. Charoen’s empire - plans to develop another 3 Asiatique projects in the nations′ prime locations including Bangok, Hua Hin and Chiang Mai.

The plan is expected to raise at least THB 6 – 7 billion investment.

According to Ms. Wanlapa Traisorus, Managing Director of TCC property, the project in Bangkok, Asiatique Charoen Nakhon, will be the first project to kick off by 2014.

Situated across of the river of the current Charoen Krung’s Asiatique, the Charoen Nakhon project, according to Ms. Wanlapa, will need THB 3 – 4 billion investment for the 3-4 floor building, concluding many commercial spaces and the ‘Snow Town’.

Ms. Wanlapa added that the company is negotiating with Japanese investors to build the indoor snow-area laid on a 5,000 square metre land. The icy project is estimated to cost THB 1 billion, and slated to be the largest artificial snow venue ever built in ASEAN, Ms. Wanlapa claimed.

In terms of its transport accessibility, Asiatique Charoen Nakhon will be linked to Charoen Nakhon road to the western side on Bangkok. The company also plans to invest another large sum of money for the sky cable car overcrossing Chaopraya River in order to connect the two Asiatique together.

The cable car is said to be built in the same pattern as the Emirates Air Line, a cable car system overcrossing Thames River from Greenwich and the Royal Victoria Docks in London.

The so-call ′air-line′ is expected to be 700 – 800 metres long, 34 metres in height and, the company says, is environmental friendly, as it will not lay foundations into the river. According to Ms. Wanlapa, the team is studying the possibility of the idea.

“We would like to develop Asiatique on both river sides, as the prestigious riverside shopping venue in Asia,” Said Ms. Wanlapa, “the company will hold events promoting the plan throughout the rest of the year.”

The managing director mentioned minimal details about the projects in Hua Hin and Chiang Mai. According to Ms. Wanlapa, the THB 1 billion Hua Hin project will be built in a ′retro-theme′, bringing back the historical atmosphere of an old seaside market during the reign of King Rama V.

The Chiang Mai Asiatique will be slightly different, she said, as it is influenced by the Lanna history, and is speculated to have THB 2 billion investment starting in 2017. The project is aimed to be featured mainly with local shops and targeted to attract both foreign and Thai tourists.

Source: http://www.khaosod.co.th/en/view_newsonline.php?newsid=TVRNNE1UVTJOVFk0TUE9PQ==

-- KHAOSOD English 2013-10-12

[samran]

Environmentally friendly chairlift maybe, pity about the electricity bill for making snow in the tropics.

[lee b]

Why not put the money to a better use. Seems like hes copying Dubai with some of the crazy ideas they have. They have a ski slope in the desert.

[Patje]

The so-call ′air-line′ is expected to be 700 – 800 metres long, 34 metres in height and, the company says, is environmental friendly, as it will not lay foundations into the river. According to Ms. Wanlapa, the team is studying the possibility of the idea.

The electricity to make the snow in the tropics on the other hand will leave a massive footprint !!

[JoeThePoster]

Looking forward to drinking lots of Chang and pissing in the snow.

[binnsy1]

Looking forward to drinking lots of Chang and pissing in the snow.

Safer than pi**ing in the wind

[JoePai]

More money than sense

[edwinchester]

Can some of the govt rice stocks be used for the piste?

Sent from my GT-I9003 using Thaivisa Connect Thailand mobile app

[EvilDrSomkid]

No word on if you can ski there. That would be hilarious.

[MMarlow]

Why not put the money to a better use. Seems like hes copying Dubai with some of the crazy ideas they have. They have a ski slope in the desert.

How do you get to involve yourself in deciding what is a good use for the man's own money? I'm sure that if he valued your opinion he'd have PM'd you.

[JoeLing]

Looking forward to drinking lots of Chang and pissing in the snow.

Me too, looking forwards to drink lots of Singha and not just pissing in the snow, but write my name in it ;-)

Edited October 12, 2013 by JoeLing

[JoeThePoster]

No word on if you can ski there. That would be hilarious.

It's gonna be Asia's, sorry no, the worlds, biggest uphill ski slope.

[stoli]

Why not put the money to a better use. Seems like hes copying Dubai with some of the crazy ideas they have. They have a ski slope in the desert.

Why not put the money to a better use.

Why am I always perplexed when someone with little money tells someone with a lot of money how they should invest their money?

[EvilDrSomkid]

Why not put the money to a better use. Seems like hes copying Dubai with some of the crazy ideas they have. They have a ski slope in the desert.

Why not put the money to a better use.

Why am I always perplexed when someone with little money tells someone with a lot of money how they should invest their money?

Or tells you how to run your company.

[ezzra]

Should he need fairies to staff his snow town, I'm sure there will be lots of applicants for the job :-)

[HUAHIN62]

He's got more money than other people have brain cells.

[Baerboxer]

Why not put the money to a better use. Seems like hes copying Dubai with some of the crazy ideas they have. They have a ski slope in the desert.

The ski slope is in Dubai, not the desert. Dubai also has an ice rink and ice hockey is very popular there. A Canadian friend of mine plays there.

The UK has tropical gardens.

So, what's wrong with Thailand having things like this?

[flyingdoc]

What on earth next?!!

[sstuff3]

There is already a "Snow Town" in Bangkok. Has been for many years. Inside Dream World. Been there many times with my daughter. Nice place.

[somchaismith]

Another opportunity to overcharge foreigners.

[mayday49]

That is some "Mad Money"

[GrantSmith]

Me too, looking forwards to drink lots of Singha and not just pissing in the snow, but write my name in it ;-)

Given that Asiatique is owned by Chang, what do you reckon the chances of your wish coming true are?

Don't piss in my pocket and tell me it's snowing

[loong]

No word on if you can ski there. That would be hilarious.

It's gonna be Asia's, sorry no, the worlds, biggest uphill ski slope.

You do realise that uphill is downhill going the other way?

[JoeThePoster]

No word on if you can ski there. That would be hilarious.

It's gonna be Asia's, sorry no, the worlds, biggest uphill ski slope.

You do realise that uphill is downhill going the other way?

Don't worry, they'll probably have ski lift for going down.

[Ulic]

Looking forward to drinking lots of Chang and pissing in the snow.

All this so Thais can then learn the expression "Don't eat yellow snow"

[davetrout]

beer and snow perfect combo