New Year Eve data traffic up 175 percent from year ago: DTAC

[webfact]

TRAFFIC
New Year Eve data traffic up 175 percent from year ago
THE NATION

BANGKOK: -- DTAC REPORTED a substantial 175-per-cent increase in data usage on New Year's Eve and in the early hours of New Year's Day from a year earlier.

The firm said the increase reflects the growth in demand for mobile Internet services, the increasing popularity of smartphones and online social applications, and the expanded coverage of the DTAC TriNet 3G services on 2,100 megahertz, which already covers more than 55-per-cent of the population.

Pakorn Pannachet, senior vice president and head of the market division at Total Access Communication Plc (DTAC), said customers' behaviour in sending New Year greetings has changed in the 3G era, as people around the world turn to their smartphones or tablets to send greetings via online applications such as Facebook, LINE, WhatsApp, Instagram, Twitter and Google+. The firm's customers have benefited from DTAC's attractive 3G packages and affordable smartphones, he said.

"Based on statistics, data usage and online greetings peaked at 9.15pm to 9.30pm on December 31, with 2.6 million concurrent users. Data usage increased by 175 per cent from last year, as people like to send greetings via colourful and cute applications, such as LINE. DTAC released the latest stickers with new characters to celebrate the New Year festive season. There are more than 10 million users who have added DTAC Official Account and downloaded the stickers," Pakorn said.

Approximately 300,000 MMS (multimedia messaging service) and 13.8 million SMS (short message service) New Year greetings were sent, with the peak hours being between 12am and 1am yesterday, the firm said.

-- The Nation 2014-01-02

[davehowden]

Up 175%, DTAC must have a lot of spare capacity!

[taony]

Important information. Gotta get it out there.

[Gsxrnz]

It's all the kids with their government supplied tablets doing their thing on Farcebook this year.

[tingtongteesood]

I thought it was due to more people downloading movies and music they don't want to pay for...?

[SOTIRIOS]

...why the absence of accident/injury/death figures today............???

[Ulic]

Sent out a dozen e-mails and BBM's to friends in North America 12 hours before they had there New Year celebrations.

[IsaanUSA]

I would guess it's due to higher smartphone use, and higher usage of messaging programs that use data instead of sms......you know, like the rest of the world is also experiencing.

[MaxLee]

I would guess it's due to higher smartphone use, and higher usage of messaging programs that use data instead of sms......you know, like the rest of the world is also experiencing.

Yes the rest of he world is experiencing it for a decade already, lol...

Edited January 2, 2014 by MaxLee