Proposed Law Would Ban Sale Of Alcohol To People Under 25!

[lingyai]

Ok some of the proposed laws are getting out of hand. Whats next…

Brewer clams people will drink more because of new law

The new law aimed at controlling alcohol consumption will make people drink more and destroy brewers and other alcohol-related businesses, people in alcohol-related industries said Sunday.

Under the Alcohol Consumption Control bill, advertising, all forms of sales promotion activities, and the sale of alcohol to anyone under 25 would be banned.

Brewers said the law would turn their future in the international market into nothing more than a pipe dream, while advertisers said the law would affect sponsorship of social activities.

Boonrawd Trading Co's marketing manager Chatchai Wiratyosin said the total ban on advertising could lead to heavy price-cutting campaigns by new and existing alcohol players which would stimulate greater consumption.

Chaipranin Visudhipol, president of the Advertising Association of Thailand and TBWA (Thailand) managing director, said if the objective of the law was to make the nation drink less, a total ban on advertising would not help.

"It can be seen that lao khao [white liquor] has top sales without any advertising," he said. "It is also the main kind of alcohol drank by drivers who had road accidents."

Besides affecting the Bt1 billion advertising budget of alcohol companies each year, the new bill will have a great effect on many useful activities sponsored by alcohol companies, such as sports, he said.

Chaipranin said the current measures to restrict alcohol ads were sufficient. Only social advertising is allowed for all kinds of alcoholic drink now and the ads have to be aired after 10pm, he said.

The Nation

[Maestro]

It does not concern me. I own no shares of brewery companies.

---------------

Maestro

[Totster]

There is a thread on this subject already running HERE

Topic Closed

totster