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Transylvanian music festival offers free tickets in exchange for blood


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Transylvanian music festival offers free tickets in exchange for blood

A ROMANIAN music festival is offering concertgoers free tickets in exchange for their blood


Organisers of the Untold Festival in Transylvania, the home of Bram Stoker’s fictional bloodsucker Count Dracula, hopes their Pay With Blood campaign will raise awareness of the need for people to donate blood.

Despite its long association with vampires, Romania has one of the lowest blood donation rates in Europe.

“Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome,” the festival’s director general, Bogdan Buta, told The Guardian.

The festival’s PR manager Stefana Giurgiu said her phone “hasn’t stopped ringing” since they announced the unique campaign.

“We were talking about how to incorporate Dracula into our festival and after seeing the numbers and how behind Romania was in blood donations we had this idea,” she said.

Full story: http://www.news.com.au/entertainment/music/transylvanian-music-festival-offers-free-tickets-in-exchange-for-blood/story-e6frfn0r-1227450980630

news.com.au.jpg
-- News.com.au 2015-07-21

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