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BANGKOK, 24 November 2015: Consulting reviews is an essential stage of the travel planning journey and a powerful tool for travellers to decide on which travel programme to buy, according to the 2015 Custom Survey Research Engagement.

The research was an independent study of 14,991 respondents conducted by Phocuswright on behalf of TripAdvisor.

Phocuswright fielded an online consumer survey, between 8 to 29 April 2015, driving responses via pop-ups on TripAdvisor websites in the United States, the United Kingdom, France, Italy, Germany, Spain, Brazil, Russia, Australia, India, Japan, Indonesia, Malaysia and Thailand.

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http://www.ttrweekly.com/site/2015/11/reviews-essential-for-travel-buyers/

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