Survey shows digital TV viewership increases to 86 percent and is going up

[snoop1130]

Survey shows digital TV viewership increases to 86 percent and is going up

 

 

Digital viewership for the month of February increased to 86 percent compared to satellite and cable TV viewership which dropped to 14 percent, with viewership trend for satellite and cable TV steadily declining, said Mr Takorn Tanthasit, secretary-general of the National Broadcasting and Telecommunications Commission, on Thursday.

 

He attributed the increasing trend of digital TV viewership to the expansion of land-based TV network, the quality of programmes and improved quality of TV reception combined which have impact on TV viewers.

 

Combined advertising spending for land-based TV for the month of February amounted to 5,230 million baht, an increase of 202 million from January’s or 4 percent increase and the trend is increasing.

 

Of the 5,230 million baht advertising spending, 3,568 million baht were allocated for the HD TV segment followed by 1,101 million baht for SD segment, 169 million baht for news segment and 34 million baht for youth, children and family programmes.

 

Full Story: http://englishnews.thaipbs.or.th/survey-shows-digital-tv-viewership-increases-86-percent-going/

 

-- © Copyright Thai PBS 2017-4-6

[1337markus]

viewership trend for satellite and cable TV steadily declining . Good news for unhappy ex-customers of a monopoly satellite TV company.

[TheFishman1]

I dislike True now no HBO and other stations cancelled 

[johng]

I hope they turn off the Analogue signal soon  then they can ramp up the digital  power/coverage so that people   in bad signal areas can (hopefully ) at last  watch DTTV without interruptions  all the time ?