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Thai Agency’s ‘Unusual’ Pitch Wins Cannes Lions Design Grand Prix


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Thai Agency’s ‘Unusual’ Pitch Wins Cannes Lions Design Grand Prix

By Chayanit Itthipongmaetee, Staff Reporter

 

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Children play on an irregular football field in Bangkok’s Khlong Toei district.

 

BANGKOK — A feel-good marketing campaign about Khlong Toei’s non-standard football pitches brought a Thai agency the kingdom’s first Grand Prix at an advertising awards show in Cannes, France.

 

Among 278 entries, Thai real estate developer AP Thai and advertising agency CJ Worx on Wednesday night picked up the Grand Prix award in design category at the Cannes Lions International Festival of Creativity, the global event for those working in the creative communications and advertising fields.

 

Full story: http://www.khaosodenglish.com/life/arts/2017/06/22/thai-agencys-unusual-pitch-wins-cannes-lions-design-grand-prix/

 
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-- © Copyright Khaosod English 2017-06-22
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