Canterbury open new stores in Bangkok
By The Nation

 

 

BANGKOK: -- Leading sports brand Canterbury has opened its latest store in Bangkok, bringing the total number to five since the New Zealand-founded company launched its flagship store in February.

 

Canterbury said its expansion in Thailand reflects the increasing popularity of rugby union and the fitness industry in the country, and showcases how attitudes towards healthy living and exercise have shifted in recent years. 

 

Canterbury said rugby is the fastest growing team sport on the planet and player numbers in Thailand are rapidly increasing due to initiatives of the Thai Rugby Union.

 

The company said the latest store opening, at Go Sports Mega Bangna, follows four successful store openings in Bangkok in five months: Supersports at CentralWorld, Sports Mall at Emporium, the lifestyle section of EmQuartier, and the flagship Phayathai Building shop.

 

“We have expanded our footprint here in response to the flourishing rugby, and fitness industry, and are proud to be able to play our part in advocating a healthy lifestyle,” said Mark Bennett, managing director of Silver Fern Holding Ltd, the exclusive distributor of Canterbury.

 

The company said although Canterbury is widely recognised as the world’s original rugby brand, its product line goes beyond rugby essentials, and includes a wide range of quality sportswear featuring “innovative technology that is both practical and stylish”. 

 

It said its latest Vapordri+ collection, for example, has been specially engineered to help regulate the wearer’s body temperature, and is especially useful in tropical climates like Thailand.

 

It said all pieces in the Vapodri+ range are made with a special fabric that features advanced wicking properties that help evaporate sweat, allowing garments to dry quickly. The Vapodri+ technology provides dynamic cooling and this adaptive technology reacts to the wearers’ changing body temperature to ensure they can focus on performance.

 

“Eating right and exercising regularly is the core to any healthy lifestyle, but it is also essential that people wear the right sporting gear when they exercise, in order to train better and maximise performance.” Bennett said.

 

Source: http://www.nationmultimedia.com/news/business/30319241

 

-- © Copyright The Nation 2017-06-27

Oh so great ! a new totally useless brand !

 

 

Well so far this shop looks like all other big sportbrands.  They rent the biggest A1-location shop in the mall to fill it with 50 tshirts.

 

I bet those shirts are not cheap although i have never ever heard of this brand.

 

As long as no soccerplayers wear this brand i don't see a future for it in Thailand.

4 hours ago, fruitman said:

Well so far this shop looks like all other big sportbrands.  They rent the biggest A1-location shop in the mall to fill it with 50 tshirts.

 

I bet those shirts are not cheap although i have never ever heard of this brand.

 

As long as no soccerplayers wear this brand i don't see a future for it in Thailand.

i have heard of it, but then again i am from new zealand. i have to say 5 shops in bangkok is impressive. doubt they would open up new shops if they werent making money.

7 hours ago, bangkokairportlink said:

Oh so great ! a new totally useless brand !

 

 

Not a new brand. I worked for Canterbury 30 years ago. The brand is 40 or more years old

11 hours ago, fruitman said:

Well so far this shop looks like all other big sportbrands.  They rent the biggest A1-location shop in the mall to fill it with 50 tshirts.

 

I bet those shirts are not cheap although i have never ever heard of this brand.

 

As long as no soccerplayers wear this brand i don't see a future for it in Thailand.

"...although i (sic) have never ever heard of this brand." Ignorance is a blessing for some 

8 hours ago, lvr181 said:

"...although i (sic) have never ever heard of this brand." Ignorance is a blessing for some 

Well it seems that only you and Kiwiken know this brand...are you guys both kiwi's maybe?

 

I know almost all EU, USA, AU brands but this one i've never heard of. So i assume the Thai also never heard of it and won't buy it. Time will tell, i bet this brand is gone out of thailand within a year.