There is no one thing and it depends what Im going for but I do like a bit of luxury I don't like sluming it,
Location,
Pool
Parking is a must,
Nice size room with King size bed
Nice bathroom with white towels,
Good Breakfast not one that has been sitting there since 5 am cold eggs (thai style)
Coffee shop is useful 24 hour is better,
Toaster that works,
Voucher for extra breakfast if needed,