And some / many Thais are noticing that Thailand is not developing, everything is stationery, creativity and innovation are asleep.
I'm well retired but for many years I was a local director of an international management consulting firm. Doing organizational analysis I often commented to clients 'there's no mention in your organization structure of creativity or innovation and no management position specifically responsible for these subjects'. The response 'not needed Thailand is already very advanced'
In the last few years I've asked my old consulting colleagues whether this has changed. Answer every time 'nothing has changed, still no mention of creativity or innovation and no management position specifically responsible for these subjects'.
There is one organization trying to make progress in this rea - a giant oil and gas company, but there's a roadblock, staff appointed to this area have little experience or knowledge in this area. And as with a few organizations trying to improved the positions are filled by famous family, inexperienced, way too young folks.