A new social media trend has gone viral as foreign tourists conclude their visits to Thailand by posting “Thank you Thailand” videos, drawing widespread attention online. The clips show visitors bowing in gratitude and sharing detailed accounts of their trips. The trend has prompted positive reactions from Thai social media users and renewed discussion about the country’s tourism appeal.
Get today's headlines by email 
According to Khaosod English on 22 February 2026, many travellers use the videos to summarise their experiences in detail. They recount how many days they spent in Thailand, how many steps they walked and how much money they used during their stay. Some also specify the number of tuk-tuk and Grab rides they took, visits to 7-Eleven, Thai massages received and plates of pad Thai and mango sticky rice consumed.
In addition, several tourists mention the number of mosquito bites they endured or instances of food poisoning, before concluding with reflections on the memories they are taking home. Despite minor inconveniences, most reviews express admiration for Thai cuisine, traditional massage, scenic attractions and the warmth of local people. The format of the videos has become widely replicated across platforms.
Thai netizens have responded with appreciation, commenting that the posts highlight aspects of the country that locals may overlook. Some online users observed that European tourists in particular appear to be returning in large numbers this year. They suggested that maintaining good hospitality standards and avoiding taking advantage of visitors would help sustain positive word of mouth.
The trend emerges amid continued efforts to support Thailand’s tourism sector, which relies heavily on international visitors. Positive online exposure may reinforce the country’s reputation as a welcoming destination. Social media trends have increasingly influenced travel decisions and perceptions among global audiences.
It remains to be seen how long the “Thank you Thailand” format will maintain momentum online. However, the volume of posts suggests that travellers are keen to publicly document and quantify their experiences. Industry observers will be watching whether the trend translates into measurable tourism growth in the months ahead.
Pictures courtesy of Khaosod
Key Takeaways
• Foreign tourists are posting detailed “Thank you Thailand” videos at the end of their trips.
• Most reviews praise Thai food, traditional massage, attractions and local hospitality.
• Thai netizens say sustained good hosting could strengthen tourism through positive word of mouth.
Join the discussion? 
Already a member? 
Adapted by ASEAN Now Khaosod 23 Feb 2026
-
2
-
3