Northern strawberry flavour picked for latest Cheers fruit beer

By The Nation

 

 

TAP Group, the manufacturer and distributor of Heineken, Tiger, and Cheers, has created a strawberry-flavoured beverage inspired by European-style fruit beers just in time to toast the month of love.

 

With Cheers Selection: Northern Strawberry, the company in a press release on Thursday said it had selected a local ingredient that is recognised with pride by Thais.

 

Over the past year, Cheers has invented and created beverage innovations consisting of special flavours under the sub-brand called, “Cheers Selection” with the aim of offering a distinctive experience and increased choice for consumers, according to the release.

 

In the past two years, Cheers has launched “Cheers Selection Riceberry” created with the combination of ingredients such as imported malt and local Thai riceberry; “Cheers Selection Shogun Orange,” orange-flavoured beer, among others. The latest selection, northern strawberry, is yet another unique flavour to brighten up the month of love and which will be available for six months, said the company in the release.

 

Source: http://www.nationmultimedia.com/detail/Corporate/30337802

 

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If its anything like Thai wines it will be shyt. Rain check.

the red can is very similar to their Xtra Alc. 6% variety that I often drink,  I nearly grabbed it by mistake.  The riceberry is pretty good... but fruit?  no.

I tried it and I didn't like it. I like fresh strawberries, but never liked them as juice, jam or additives in ice cream and now beer :)

I think Cheers Orange has a better taste.

Is this post breaking the law?

Look like promoting beer to me

18 hours ago, daoyai said:

the red can is very similar to their Xtra Alc. 6% variety that I often drink,  I nearly grabbed it by mistake.  The riceberry is pretty good... but fruit?  no.

Agree the riceberry is pretty good , I will try 1 tin of the new one but I won't buy a slab .

Taste  is a bit sweet for afternoon with the toasted cheese sandwich. Will try another can with pancakes in the morning, probably much better then.

the red can is very similar to their Xtra Alc. 6% variety that I often drink,  I nearly grabbed it by mistake.  The riceberry is pretty good... but fruit?  no.

I constantly grab the wrong can ! since the strawberry cheers came out have to make a conscious effort to make sure it says 6% on the front,bit like those silver 2 baht coins that are very similar to 1 baht coins.