TAT launches all new Amazing Thailand campaign - ahead of Phuket re-opening

[webfact]

Picture: Thai Rath

 

The Tourism Authority of Thailand's latest campaign to woo foreign tourists - starting in Phuket on July 1st - is a variation on a previous slogan.

 

The new one is:

 

"Amazing Thailand...Amazing kwaa derm" - Amazing Thailand....even more amazing than before.

 

The TAT governor told Thai Rath that it was all systems go for the Phuket sandbox after he had a video conference with 50-60 tourism reps from the private sector on the holiday island. 

 

He threw out plenty of buzzwords. 

 

One was the importance of what he called "City Marketing".

 

This was needed because if foreigners looked at the total virus numbers in Thailand they might be scared and put off visiting.

 

So it was important that Phuket figures were reported separately to inspire confidence that the virus was under control.

 

Thaivisa notes that this inferred that it was not under control elsewhere.

 

This, said Yutthasak Suphasorn yesterday, fed into the "Countdown to Reopen Phuket" campaign at the TAT. 

 

This would explain clearly how many were infected with Covid-19 on the island and how many had been vaccinated. 

 

In addition Yutthasak has some other things up his sleeve.

 

This included taking what he called 200 KOL Bloggers out in July to see how Phuket had changed for the better.

 

KOL means Key Opinion Leaders, notes Thaivisa. 

 

This would all feed into that new Amazing Thailand slogan. 

 

Additionally he was planning on inviting foreign TV stations to Phuket over a 1-2 month period to show how well everything was going. 

 

Thai Rath also quoted a senior executive at Central who said that 85% of staff had been vaccinated creating a "herd immunity" that would inspire tourists to shop there.

 

Now just one question remains to be answered, suggests Thaivisa.

 

Will the tourists come?

 

-- © Copyright Thai Visa News 2021-05-22

 

- Whatever you're going through, the Samaritans are here for you

- Follow Thaivisa on LINE for breaking COVID-19 updates

[Surelynot]

Their timing couldn't be better..............????.......money well spent.

[ThailandRyan]

3 minutes ago, webfact said:

"Amazing Thailand...Amazing kwaa derm" - Amazing Thailand....even more amazing than before.

Amazing Thailand with the new Indian Variant.  "Come to Thailand and visit with India directly via the new covid variant at the same time, no need to travel elsewhere"

Edited May 22, 2021 by ThailandRyan

[Shuya]

13 minutes ago, webfact said:

because if foreigners looked at the

fact their compatriotes been put in jail for drinking a beer at their own house 

14 minutes ago, webfact said:

they might be scared and put off visiting.

 

[madmitch]

Is Phuket going to declare independence? Last time I looked it was part of Thailand, a country that has a deteriorating Covid situation, and a country that is not on the list for safe travel for many countries.

 

Phuket may be deemed safe but foreign countries won't differentiate between Phuket and the rest of Thailand when it comes to quarantine upon return, meaning that it'll mainly still be long termers arriving. And July is always quiet anyway, so I'm expecting this to be seen as a practice run more than anything else.

[ThailandRyan]

A practice run up Big Buddha hill road maybe....

[Geoffggi]

1 hour ago, webfact said:

This was needed because if foreigners looked at the total virus numbers in Thailand they might be scared and put off visiting.

In other words they are "Grasping at Straws " .............LOL

[RichardColeman]

1 hour ago, webfact said:

This was needed because if foreigners looked at the total virus numbers in Thailand they might be scared and put off visiting.

Foreigners (in mass) will look at what their governments say about Thailand before booking a holiday - if Thailand is in anything more than say the UK green list of countries and no quarantine on return, they just aint coming full stop. 

[Brunolem]

How about replacing "amazing" with "mind-boggling"?

[redwood1]

Looking forward to the bloggers empty airport videos on July 2nd...

[ThailandRyan]

21 minutes ago, RichardColeman said:

Foreigners (in mass) will look at what their governments say about Thailand before booking a holiday - if Thailand is in anything more than say the UK green list of countries and no quarantine on return, they just aint coming full stop. 

US STEP notification, Thailand Tier 3, reconsider travel to Thailand.  

 

Edited May 22, 2021 by ThailandRyan

[madmen]

Well no mention of hidden costs. 

No mention of onward travel rules. 

 

If that's the case then I'm  ready to book.. But not until the 1st ????

[Pottinger]

Wait till you see the eye-watering prices!

[Guderian]

It would indeed be amazing if any foreigners actually bothered with this premature foolishness. Thailand is on the UK's amber list at the moment, which means that you must quarantine for 10 days at home on your return, as well as booking and paying in advance for two Covid tests after your return and both the pre-flight tests, of course. If Thailand gets downgraded to a red list country, then you will also have to pay £1,750 for supervised hotel quarantine on your return,, and that downgrade can happen at any moment, even during your holiday. Why would anybody risk all that just for a few weeks on a beach in a place where, even if it's allowed to open again, the nightlife will be a shadow of what it once was.

[buzzz51]

Campaign as much as you want, go ahead open your borders but until other countries allow their citizens to travel to thailand nobody will come!!!! vaccine is the only way forward, so stop talking about what your going to do tomorrow and get on with it today, vaccinate, vaccinate, vaccinate.

[itay b]

Yes many of my friend just waiting for this program to be 100% sure and confirmed to Book the flights l.

[JimHuaHin]

Brilliant TAT - Truly Amazing Thailand.

[hotchilli]

3 hours ago, webfact said:

This was needed because if foreigners looked at the total virus numbers in Thailand they might be scared and put off visiting.

You could include vaccinations in that too... who's going to come here with most of the population still un-vaccinated?

[PETERTHEEATER]

21 minutes ago, JimHuaHin said:

Brilliant TAT - Truly Amazing Thailand.

Proactive. They are keeping abreast of the times. Tit-for-TAT.......????

[Isaan sailor]

In addition to their anemic vaccination response, consider that the vast majority of vaccinated Thais will have either SinoVac or home variety Astrazeneca shots.

Edited May 22, 2021 by Isaan sailor

[Megasin1]

meanwhile back in the UK  the economy is booming, Spain is welcoming Britain without even a test although the Government is advising against travel, Thailand is marked Amber and a lot of people have credits with travel agents to use up (me included). UK will be the first market to holiday abroad, Thailand doesn't advertise here, unless you count Leicester FC and Amber's are on nobody's list. My ex is hoping for 70 thb to the pound to boost her Durian supply ????

[Cadan]

Where to book direct flights to Phuket from Europe ? They really believe that families are standby to book a trip ?

[KhunMorris]

1 hour ago, Guderian said:

It would indeed be amazing if any foreigners actually bothered with this premature foolishness. Thailand is on the UK's amber list at the moment, which means that you must quarantine for 10 days at home on your return, as well as booking and paying in advance for two Covid tests after your return and both the pre-flight tests, of course. If Thailand gets downgraded to a red list country, then you will also have to pay £1,750 for supervised hotel quarantine on your return,, and that downgrade can happen at any moment, even during your holiday. Why would anybody risk all that just for a few weeks on a beach in a place where, even if it's allowed to open again, the nightlife will be a shadow of what it once was.

 

Finally some common sense.

 

Sincerely 

 

MORRIS 

Ex Bar Owner, Speaks Thai, Muay Thai trained 2004

[Polaky]

Not sure about European countries coming as they have their summer,  but from au especially from Melbourne, Adelaide, Perth , there will be heaps coming over to get away from the bitter cold.

[Brunolem]

1 hour ago, itay b said:

Yes many of my friend just waiting for this program to be 100% sure and confirmed to Book the flights l.

What are they expecting exactly?

[Cake Monster]

4 hours ago, webfact said:

Thai Rath also quoted a senior executive at Central who said that 85% of staff had been vaccinated creating a "herd immunity" that would inspire tourists to shop there.

These people never cease to amaze me with their ridiculous notions of anything Covid.

" Herd immunity " in  a single Shopping Center 

What a load of Tosh

[Deli]

2 hours ago, redwood1 said:

Looking forward to the bloggers empty airport videos on July 2nd...

 

Rent a crowd can chang the  picture and give islanders and extra income

[Golden Triangle]

As I said on another thread yesterday, if any of my family or friends expressed an interest in visiting us soon I would tell them to find somewhere closer to home, cheaper & with friendly locals, maybe think about paying us a visit in 18 months or so ????

[kingofthemountain]

18 minutes ago, Polaky said:

Not sure about European countries coming as they have their summer,  but from au especially from Melbourne, Adelaide, Perth , there will be heaps coming over to get away from the bitter cold.

You don't read the news?

''There's a ban on overseas travel from Australia. You can’t leave Australia unless you get an exemption from the Department of Home Affairs.''

https://www.smartraveller.gov.au/COVID-19

[CALSinCM]

4 hours ago, webfact said:

One was the importance of what he called "City Marketing".

 

This was needed because if foreigners looked at the total virus numbers in Thailand they might be scared and put off visiting.

 

So it was important that Phuket figures were reported separately to inspire confidence that the virus was under control.

So they openly admit that they are attempting to deceive potential tourists into believing all is well in Thailand in order to entice them to travel to Phuket (where it may or may not be under control) where they will quickly find that the situation on the ground throughout Thailand is different then they were led to believe by the marketing. 
Now, what could possibly go wrong by using thinly veiled lies to promote tourism?

What happens in six weeks when they get to Phuket and are arrested or harrassed by police the first night here for gathering with a few traveling companions and family member while having a beer or wine next to the hotel pool or on the beach?  What happens if they are told they can not leave Phuket for their own safety?  What happens when they get here and the island is essentially closed.  Then the tourist sit in their hotels (or jail) and contemplate the marketing that brought them to Thailand in the first place???