By Panithan Onthaworn

 

Thai Airways International (THAI), has launched its catering website Puff&Pie, offering a food delivery service in a bid to seek revenue while undergoing business restructuring amid Covid-19 crisis.

 

“The development of the website is a step forward in digital transformation and to facilitate customers in the digital era,” the airline’s catering unit said in a press release on Friday.

The pandemic led to sweeping restrictions on air travel, pushing airlines across the world into financial misery as demand plunged. And Thailand’s national airline, Thai Airways, was no exception.

 

Full story: https://www.thaienquirer.com/35136/thai-airways-kicks-off-catering-website-puffpie/

 

-- © Copyright Thai Enquirer 2021-11-20

 

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Pre Covid this "airline" was a failure ............... now they are tring to sell food ???

 

 

Give me 6 months in control and full access to the accounts and I will fix it and I must also be allowed to bring criminal charges aginst those that have been filling their pockets for years - I am sure they are very wealthy now 

I think this is about as daft an idea as when that horny Thai guy first saw a bottle opener

The Puff&Pie shops were quite nice I thought, liked their Tuna pie slices ????.  

Edited November 19, 20214 yr by UKresonant

2 hours ago, RichardColeman said:

I think this is about as daft an idea as when that horny Thai guy first saw a bottle opener

For the resources they will use (if there is proper comprehensive cost accounting) to sell their pastries the profit margin will be quite small and will have no impact on their massive debts.

 

Also, for this industry preventing theft of cash and raw materials and finished products is a nightmare, and to completely prevent/stop such theft costs a lot of money/resources. Just not worth it.

Are they serving airline food at the cafe ?

puff & pie delivery .... what a stupid idea as how much of an impact do they thing this will make to their debt.

No wonder they are broke with trying on this sort of nonsense.  doomed to fail just like their airline ..... Lol

26 minutes ago, Willy Wombat said:

Are they serving airline food at the cafe ?

they took the seats out of their planes because they know they won't be flying again .   lol

4 hours ago, webfact said:

Thai Airways International (THAI), has launched its catering website Puff&Pie, offering a food delivery service in a bid to seek revenue while undergoing business restructuring amid Covid-19 crisis.

Great, I like a little Puff-pie.

What's wrong with selling food? Many other airlines do it in these times, as well as selling merchandise, airplane parts to collectors, etc.

52 minutes ago, arithai12 said:

What's wrong with selling food? Many other airlines do it in these times, as well as selling merchandise, airplane parts to collectors, etc.

There's nothing wrong with selling food .... it's just that Thai Airways is so deep in financial debt and now trying every trick in the book to stay alive it's ironic that it thinks selling puff pastries is going to fix everything.

Told the wife, You can't keep that teaspoon.

Now look at the state of the airline.

That place in the picture looks nice, do you need to book a seat 6 months ahead othewise your puff will be 600 baht? And do they move the seats closer to the tables every 6 months to be able to push in more and more people like they do in their planes? 

6 hours ago, Willy Wombat said:

Are they serving airline food at the cafe ?

They could possibly be selling those Chinese Doughnuts and Custard at an Airline price.

Its possible to buy the same thing on virtually every Soi, with  a realistic price of about 25 Baht, and probably better quality to boot

They don't know how to run an Airline, so sell all the planes

and stick to selling pies, the losses will be a whole lot less.

regards worgeordie

The butterscotch cookies look good.

4 hours ago, steven100 said:

There's nothing wrong with selling food .... it's just that Thai Airways is so deep in financial debt and now trying every trick in the book to stay alive it's ironic that it thinks selling puff pastries is going to fix everything.

They need to be cheaper and tastier and available in more places than S&P.

On 11/20/2021 at 6:34 AM, steven100 said:

puff & pie delivery .... what a stupid idea as how much of an impact do they thing this will make to their debt.

No wonder they are broke with trying on this sort of nonsense.  doomed to fail just like their airline ..... Lol

But it will be free supply and delivery to the military and politicians to make up for their recent loss of free flights.

 

Edited November 21, 20214 yr by onthedarkside
comment on other forum member removed

The one thing we don't need, at least here in Bangkok, is another food delivery service. It surely is a lucrative business to deliver food, but the more competitors, the harder it will be to make money, as they only can compete on the price.

Foodpanda recently increased their delivery prices and at the same time now combine deliveries, so that the last food order on the bike will be cold at the time of delivery. The last two McDonalds deliveries from Foodpanda I have received was cold and as cold french fries and burgers are not delicious, I filed a complaint. All they could offer me was a 20 Baht voucher, that can not be used in combination with any promotions.

Edited November 20, 20214 yr by Xonax

11 hours ago, steven100 said:

puff & pie delivery .... what a stupid idea as how much of an impact do they thing this will make to their debt.

No wonder they are broke with trying on this sort of nonsense.  doomed to fail just like their airline ..... Lol

Let's just say that their business acumen leaves a lot to be desired....

Been of this nature for quite some time.

5 hours ago, worgeordie said:

They don't know how to run an Airline, so sell all the planes

and stick to selling pies, the losses will be a whole lot less.

regards worgeordie

actually as a joke your correct ..... stop this stupid nonsense of restructure because if any western appointed administrators seen their balance sheet and costs as well as debt they would laugh at the thought of any proper & professional restructure.  These guys are in way to deep and will drown any day now imo,  NO RESTRUCTURE is going to magically fix this mess that's for sure.

Wife still waiting for refund on ticket to Europe to see cousin.

 

Guess I know where that went.

 

Dead serious. Refund lol...gone!

 

Selling pies...how desperate.

10 hours ago, arithai12 said:

What's wrong with selling food? Many other airlines do it in these times, as well as selling merchandise, airplane parts to collectors, etc.

What's wrong is that it should have been put into bankruptcy and drown in the bathwater. It will never make a profit EVER.

 

 

EVER

If Thai airways would only introduce the menu below at their "Puff and Pie" shops here in Thailand I would certainly be a frequent customer. They managed to serve up a very decent breakfast from LHR to BKK a few weeks ago although it was made in the UK. Black pudding on a Thai airways flight who'd a thought it?

 

 

thai airways owes refunds to thousands of people yet they can just open a pie n' pastry shop   ??

 

to me this is bs .... but most here don't see what i see, To me the administrators are playing games.   

35 minutes ago, Chad3000 said:

Wife still waiting for refund on ticket to Europe to see cousin.

 

Guess I know where that went.

 

Dead serious. Refund lol...gone!

 

Selling pies...how desperate.

so looks like your ticket money went into pastries ....   Lol     .....    and no dough

I must say....it looks cozy

 

11 hours ago, arithai12 said:

What's wrong with selling food? Many other airlines do it in these times, as well as selling merchandise, airplane parts to collectors, etc.

 

absolutely nothing wrong with it, however, suggesting that this will in some way 'save' or even go any way to solving the huge financial difficulties the airline is in, is deluded. it's just a pr stunt.

16 hours ago, steven100 said:

There's nothing wrong with selling food .... it's just that Thai Airways is so deep in financial debt and now trying every trick in the book to stay alive it's ironic that it thinks selling puff pastries is going to fix everything.

I missed the part in the article where it says that selling pastries will fix everything,

On 11/20/2021 at 3:50 AM, smedly said:

Pre Covid this "airline" was a failure ............... now they are tring to sell food ???

 

 

Give me 6 months in control and full access to the accounts and I will fix it and I must also be allowed to bring criminal charges aginst those that have been filling their pockets for years - I am sure they are very wealthy now 

Probably kick off anyone in First, most who have not paid for their tickets and are on junkets.